Director of Marketing

ASM Global•Sioux Falls, SD

1d•Onsite

About The Position

The Director of Marketing oversees the planning and implementation of a complete marketing campaign for the facility and all events, including social media, advertising, promotion, and publicity. This role is responsible for directing the marketing and public relations image of the facility, establishing and maintaining relationships with media, industry influencers, and key community and strategic partners. The Director will act as the facility spokesperson and liaison with the public, developing and implementing advertising and publicity campaigns to create regional and national awareness. They will create and supervise marketing plans for events, coordinating with event promoters to maximize ticket sales and attendance. The position requires operating the department with a commitment to maximum exposure for the facility and its events through effective and efficient means, developing marketing materials to function as an in-house agency, and maintaining relationships with media representatives, civic and industry organizations, corporate promotional contacts, and event and booking representatives. Additionally, the role involves overseeing the coordination of promotions and special events, staying current on industry trends and local market changes, maintaining high standards, exploring new revenue streams, and developing and maintaining the facility website and email subscriber newsletters. The Director directly supervises one Marketing team member and carries out supervisory responsibilities in accordance with company policies.

Requirements

Bachelor’s degree in marketing, journalism, public relations, or related field preferred
4 years of related experience in marketing, public relations, or sales in entertainment industry or related field (an equivalent combination of education and experience will be considered)
Working knowledge of the principles of facility management and/or special events
Supervisory experience preferred
Proficiency in Microsoft Office, Adobe products, and Canva
Proficiency in social platforms such as Facebook, Instagram, X, etc., with experience in content creation
Ability to prioritize tasks and to handle multiple tasks at a time
Strong creative background
Excellent organizational, planning, and interpersonal skills
Professional presentation, appearance, and work ethic
Strong problem-solving and communication skills (written and verbal)
Ability to work event hours, including days, nights, weekends, and some holidays

Responsibilities

Directs the marketing and public relations image of the facility.
Establishes and maintains relationships with media, industry influencers, and key community and strategic partners.
Acts as facility spokesperson and liaison with the public.
Develops and implements an advertising and publicity campaign to create regional and national awareness of the facility.
Creates and supervises marketing plans for events when required, to include all available services: media placement, social media, promotional development, non‑profit opportunities, etc., in coordination with event promoters to maximize ticket sales and attendance.
Operates the department with a conscious commitment to maximum exposure for the facility and its events, through the most effective and efficient means possible.
Develops marketing materials and procedures to have the department function effectively as an in‑house agency.
Maintains and oversees relationships with all media representatives, civic and industry organizations, corporate promotional contacts, and event and booking representatives.
Oversees the coordination of promotions and special events with event promoters and facility personnel.
Remains current on national trends in the industry and local market changes to best serve the facility.
Maintains high standards, positive attitude, and professional appearance.
Explores new avenues of revenue(s) for the facility.
Develops and maintains a facility website and email subscriber newsletters.
Directly supervises one Marketing team member.
Carries out supervisory responsibilities in accordance with Legends Global’s policies and applicable laws, including interviewing, hiring, training, planning, assigning, directing work, appraising performance, rewarding, disciplining, addressing complaints, and resolving problems.