Director of Marketing, Events & Partnerships

VIA VISUALLY IMPAIRED ADVANCEMENT•Buffalo, NY

1d•$75,000 - $85,000•Onsite

About The Position

VIA is seeking a full-time Director of Marketing, Events & Partnerships. This position is primarily responsible for leading VIA’s marketing, events, communications, and partnership initiatives in support of VIA’s mission and fundraising goals. The role involves leading annual fundraising campaigns, developing corporate partnerships, overseeing marketing and communications, managing departmental budgets, and collaborating with other leaders to advance organizational initiatives.

Requirements

Bachelor’s degree in marketing, public relations, journalism, or related field.
Minimum of 3 years of experience in marketing or communications related field.
Proficiency with design, digital marketing, web, social media, video, and Microsoft Office platforms, including Adobe Creative Suite, Canva, WordPress, Hootsuite, Google Analytics, Excel, and social media platforms.

Responsibilities

Lead annual fundraising campaigns, including the annual appeal, fundraising events, corporate sponsorships, and corporate donor initiatives.
Develop and maintain corporate partnerships and sponsorship opportunities that support fundraising goals.
Support donor cultivation, solicitation, stewardship, and planned giving efforts.
Monitor fundraising results and use data to strengthen future campaigns and initiatives.
Lead and oversee the organization’s marketing, communications, and outreach function.
Develop and execute annual marketing and communications plans aligned with organizational priorities.
Maintain consistent organizational messaging and branding across internal and external communications.
Partner with department leaders to identify needs and develop marketing and communications strategies that support organizational goals.
Manage departmental budgets, forecasts, and operational plans in alignment with organizational and Development priorities.
Monitor departmental revenue and expenses and ensure resources are effectively allocated.
Manage external vendors, projects, and resources as needed to support department initiatives.
Collaborate with the VP of Development and department leaders to advance organizational initiatives and strategic priorities.
Build and maintain relationships with donors, corporate partners, community stakeholders, and other external audiences.
Demonstrate initiative, sound judgment, accountability, and professionalism while maintaining confidentiality.