Director of Iconic Events and Strategic Partnerships

Brewco Marketing Group

63d

About The Position

Under the direction of the VP of Client Services, the Director of Iconic Events and Strategic Partnerships leads the agency’s high-profile partnership programs and develops new business partnerships across live events, entertainment, sports, and experiential marketing. The role owns the full lifecycle of premier partnerships—including brand activation programs with hospitality groups, global sports properties, large-scale event ownership groups, custom exclusive brand events, and brand loyalty programs—from growth strategy, partner engagement, and contract alignment through field execution and performance optimization. This senior leadership role is accountable for maximizing partnership value and financial performance while expanding the agency’s market presence and revenue. The Director uses an established industry network to identify, cultivate, negotiate, and close strategic partnerships, and works across client services, operations, finance, and field leadership to create scalable, compliant activation programs with measurable results. The role also provides executive-level reporting and insights, manages operational and financial performance, and coaches direct reports.

Requirements

Proven ability to build and manage executive-level strategic partnerships with premier brands, venues, and event properties at national scale.
Deep expertise in multi-market operational strategy, governance, and field execution, with a track record of driving consistency across complex organizations.
Strong commercial acumen, including P&L ownership, financial forecasting, and ROI-driven decision-making.
Strong analytical and strategic evaluation skills, including assessing partnership and sponsorship opportunities through audience insights, valuation methodologies, ROI analysis, and long-term business impact.
Experience using CRM platforms and pipeline management tools for business development, forecasting, and relationship management.
Executive presence and stakeholder management skills, with a track record of influencing and building trust at C-suite and senior client levels.
15+ years of experience in business development, strategic partnerships, sponsorships, experiential marketing, hospitality, sports, entertainment, or related industries.
Demonstrated track record of securing and growing partnerships with large hospitality groups, global sports properties, major event ownership organizations, loyalty platforms, or comparable enterprise partners.
Established network of executive-level industry relationships and proven ability to cultivate, negotiate, and expand high-value strategic partnerships.
9+ years managing multi-market or national activation programs.
Ability to travel frequently for field oversight and program evaluation.
Ability to stand, walk, and participate in on-site event execution activities.
Ability to work extended hours during peak activation periods.
Proficiency with Microsoft Office Suite, including Excel, PowerPoint, Teams, and Outlook.
Experience with CRM and pipeline management platforms such as Salesforce, HubSpot, or equivalent.
Experience with reporting and analytics platforms and workforce scheduling and management tools.

Nice To Haves

Bachelor’s degree in Business, Marketing, or a related field.

Responsibilities

Own the strategic vision, operational execution, and financial performance of brand activation programs across hospitality, sports, event ownership, exclusive brand events, and loyalty programs.
Maintain a disciplined CRM and business development pipeline covering prospects, partnership opportunities, relationship activity, proposal status, revenue forecasts, and conversion metrics.
Manage contract alignment, budgets, forecasting, labor modeling, expenses, and P&L performance for iconic partnerships.
Monitor industry developments, sponsorship opportunities, consumer trends, competitor activity, media developments, and brand investment strategies to identify opportunities.
Improve financial performance by identifying efficiencies, optimizing resource allocation, and measuring program ROI against client objectives.
Use KPIs, dashboards, and operational analytics to identify growth opportunities, improve efficiency, and support continuous improvement.
Provide regular executive-level financial reporting and strategic insights to the VP of Client Services and client stakeholders.
Ensure activation programs meet brand, legal, and regulatory compliance standards across markets.
Identify and resolve performance issues, operational risks, and field-level challenges.
Design scalable staffing models, scheduling strategies, and coverage plans aligned with demand, program needs, and partner agreements.
Conduct in-market visits to evaluate execution quality, coach teams, and identify opportunities for improvement.
Lead cross-functional planning and executive alignment meetings with internal teams and external partners.
Establish communication frameworks that support clarity, transparency, and accountability.
Identify, cultivate, and close new strategic partnerships across live events, entertainment, sports, and experiential marketing.
Support client-led negotiations, renewals, and partnership agreement structuring with legal counsel and client leadership.
Generate qualified new-business opportunities through an established industry network and existing relationships.
Lead consultative, executive-level sales conversations to influence decision-makers and secure strategic commitments.
Work with creative, strategy, and operations teams to design brand experiences for new-business proposals.
Develop and present business cases, partnership proposals, and account growth plans to senior stakeholders.
Coach and develop direct reports and build a leadership pipeline.