Director of Marketing & Enrollment II

Diocese of San José•Saint Joseph, MO

About The Position

This role is more than a job; it's an opportunity to be part of a team that spreads the light and love of Jesus Christ throughout the Diocese. The Director of Marketing & Enrollment II is responsible for developing and implementing comprehensive programs for student recruitment, retention, and marketing efforts. This includes managing the admissions process, overseeing marketing initiatives, and contributing to a positive school environment. The position requires a strong understanding of marketing principles, excellent communication and interpersonal skills, and the ability to work independently and collaboratively. A commitment to the mission and values of the Catholic Church is essential.

Requirements

Bachelor’s degree in business or marketing.
Two to five years of admissions and marketing experience.
Understanding of marketing principles as they relate to student admissions.
Understanding of and experience with a variety of social media platforms.
Ability to gather and analyze data to set direction.
Ability to project manage, organize, delegate, and prioritize with high-energy as a self-starter.
Ability to create long-range plans and manage daily implementation details.
Capacity to initiate and nurture relationships with potential school families.
Ability to work non-standard hours with flexible availability, including evenings and weekends.
Ability to work independently and with a sense of immediacy.
Outstanding interpersonal skills with a strong customer service focus.
Ethical and discreet team player.
Excellent written and oral communication skills with an ability to effectively communicate with all stakeholders of the school.
Proficient at word processing, presentation, and electronic mail applications.
Proficient in web-based and application-based marketing tools.
Proficient with admission software, Word, Excel, PowerPoint, and Google applications.
Sitting, standing, walking, reaching, lifting, repetitive motion, bending, stooping, crouching, climbing, stretching, twisting.
Ability to operate standard office equipment such as copiers, fax machines, personal computer, telephone and alarm system.
Ability to lift 25 lbs. in compliance with safety standards.
Sufficient level of vision, hearing, and speaking required.
Must have an understanding and acceptance of the mission of the Catholic Church.
Must support the teachings and values of the Catholic Church and its mission and act as a Minister of the Faith.

Nice To Haves

Experience in Catholic education.
Bilingual (English/Spanish or English/Vietnamese).

Responsibilities

Develop and implement a strategic and tactical program for student recruitment across all grade levels.
Plan and prepare an Admissions Calendar for community and school website.
Welcome prospective students and their families through various strategies like open houses, tours, and informational meetings.
Manage and oversee the admissions process from initial inquiry to completed enrollment.
Represent the school in the parish and local community, as well as at appropriate diocesan meetings.
Maintain admission statistics and evaluate the effectiveness of the recruitment process.
Build relationships with outside institutions and groups to attract quality students.
Create positive experiences for prospective and current parents through tours and events.
Develop and implement a plan for retaining current families, including hosting internal marketing and community events.
Collaborate with teachers to incorporate grade-level promotion materials into classroom activities.
Oversee internal and external marketing efforts, including social media and website management.
Produce informational pieces for local media and targeted audiences.
Communicate regularly with prospective families using appropriate methods and messages.
Adhere to and assist in revising the school's brand standards.
Seek out new and effective means of communicating the school's message.
Contribute to a positive school environment by working with teachers and administrators to highlight school programs.
Communicate effectively with students, parents, and other professionals.
Collaborate with peers to enhance the work environment and support program effectiveness.
Act as a role model of professionalism in a Catholic environment.
Support the philosophy, policies, and goals of the school, and decisions made by the Principal and Administrators.
Ensure the health, safety, and welfare of all students.
Adhere to all policies and procedures outlined in the parent/student and employee handbooks.
Attend faculty, administrative, and other meetings as needed.
Develop and implement vision, strategy, and leadership initiatives.
Manage finances and operations (N/A as per description).
Communicate effectively verbally and in writing with all stakeholders.
Supervise event volunteers, including parents, staff, and vendors.