Director of Marketing & Communications

Flying Horse Farms•Mount Gilead, OH
•$90,000 - $100,000•Hybrid

About The Position

Flying Horse Farms is seeking a Director of Marketing & Communications to lead the organization’s marketing, communications, public relations, and brand strategy. The Director will guide storytelling and creative work to increase awareness, deepen engagement, strengthen the organization’s reputation, and build support for its mission of providing medically safe camp experiences at no cost to children with serious illnesses and their families. This highly collaborative leadership position works with Development, Programs, executive leadership, external partners, and communities across nonprofit, philanthropic, corporate, civic, media, and healthcare sectors. The Director leads and develops the Marketing & Communications team, which includes a Marketing Operations Manager and a Creative Content & Digital Communications Coordinator, and establishes measures to demonstrate the impact of communications and engagement efforts. The position reports to the Chief Mission Officer/Integrator. The Director serves as Flying Horse Farms’ lead storyteller and oversees integrated marketing, brand stewardship, content strategy, creative direction, campaigns, events, digital experiences, public relations, organizational messaging, executive communications, and donor communications. The role also builds relationships and identifies opportunities to expand the organization’s visibility, partnerships, and community investment, including across Columbus, the Midwest, and the SeriousFun Children’s Network. The Director leads crisis communications planning and response and maintains protocols to help the organization respond effectively to emerging issues. The position is full-time and exempt, with a hybrid work arrangement involving a home office, Flying Horse Farms’ office, camp property, and off-site locations as needed. The salary range is $90,000–$100,000. Work schedules may occasionally include evenings, weekends, or extended hours based on organizational needs, events, campaigns, or communications requirements. Occasional travel may be required. Flying Horse Farms provides camp experiences free of charge for children with serious illnesses and their families. The organization is located on 200 acres in Mt. Gilead, Ohio, and hosts about 900 children and families each year. It is an ACA-accredited camp and a full member of the SeriousFun Children’s Network.

Requirements

  • Bachelor’s degree in marketing, communications, journalism, or public relations, or seven years of relevant work and management experience.
  • Experience serving in a fractional, consulting, or advisory capacity.
  • Experience working in or with nonprofit organizations.
  • Comprehensive knowledge of marketing, communications, and public relations.
  • Ability to quickly diagnose challenges, prioritize opportunities, and execute high-impact initiatives.
  • Excellent and thoughtful verbal, written, and nonverbal communication skills, including strong writing and editing capabilities.
  • Ability to provide strategic direction and oversight for direct reports, designers, videographers, or creative agencies.
  • Capability in pipeline development and growth strategy, including external relations, prospecting, and pipeline creation.
  • Ability to work for extended periods at a computer and perform repetitive tasks associated with keyboarding, writing, and other office technology.
  • Ability to communicate effectively in person, by phone, and through digital communication platforms.
  • Ability to sit, stand, walk, and move throughout the workplace and camp property as needed.
  • Ability to occasionally lift, carry, or move materials and equipment related to meetings, events, programs, or organizational activities.
  • Ability to navigate indoor and outdoor camp environments, including uneven terrain, as needed to support organizational activities and events.
  • Ability to uphold the organization’s values and participate in organization-wide and cross-departmental efforts.

Nice To Haves

  • Five years in a leadership role is preferred.
  • Master’s degree or equivalent experience is preferred.
  • Technologically current and trend aware.
  • Working knowledge of photo and video editing tools and web content management systems.
  • Familiarity with donor and constituent relationship management systems, such as Raiser’s Edge.
  • Experience with crisis communication strategy and execution.

Responsibilities

  • Provide strategic leadership for marketing and communications and contribute to organizational priorities and thought leadership.
  • Lead and develop the Marketing & Communications team.
  • Collaborate with executive leadership and establish measures to demonstrate the impact of communications and engagement efforts.
  • Lead an integrated marketing strategy to strengthen awareness, engagement, and the organization’s brand across audiences and platforms.
  • Oversee brand stewardship, content strategy, creative direction, campaigns, events, digital experiences, and public relations.
  • Serve as the organization’s lead storyteller and develop authentic, mission-centered stories for families, volunteers, donors, partners, and the broader community.
  • Guide organizational messaging, executive communications, digital content, and donor communications to inspire connection and action.
  • Build relationships and identify opportunities to expand organizational visibility, partnerships, and community investment across Columbus, the Midwest, and the SeriousFun Children’s Network.
  • Strengthen connections with nonprofit, philanthropic, corporate, civic, media, and healthcare communities to support engagement and organizational growth.
  • Lead crisis communications planning and response, protect and strengthen the organization’s reputation, and maintain protocols for responding to emerging issues.
  • Participate in organization-wide and cross-departmental efforts, which may include fundraising, event support, program participation, facilities assistance, volunteering during camp, and supporting the camp’s social enterprise model.
  • Occasionally travel to meetings, events, community engagements, partner locations, or other organizational activities.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Flexible PTO
  • 13 paid holidays
  • Retirement savings plan
  • Employer-paid life insurance
  • Employer-paid short-term disability
  • Employer-paid long-term disability
  • Parental leave
  • A mission-driven, collaborative, inclusive workplace where team members’ ideas and contributions are valued
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