Director of Marketing and Business Development

ClearSky Health•Mansfield, TX

About The Position

The Director of Marketing and Business Development plans and executes the Hospital’s marketing efforts, including public relations, marketing, and sales, to support full occupancy. The position represents the Hospital to local providers and promotes positive public relations and clinical services. It integrates company values into daily practice. The Director develops and evaluates strategic marketing and sales plans, identifies regional partnerships and growth opportunities, leads clinical liaison activities, and works with management teams on payor contracts. The role also coordinates marketing and public relations activities and collaborates with clinical leadership to develop and promote programs and services.

Requirements

At least three years of experience in healthcare marketing.
Maintain an acceptable driving record, a current driver’s license, and insurability.
Understand patient mix, regulatory requirements, reimbursements, and other factors affecting hospital operations.
Proficiency with Microsoft Office software, including Excel, Word, Outlook, and PowerPoint.
Effective organizational and time-management skills.
Effective written and verbal communication skills.
Ability to develop and implement successful strategic sales plans.
Ability to prioritize, meet deadlines, and complete complex tasks.
Ability to maintain quality and safety standards.
Ability to work independently and maintain confidentiality.
Ability to work closely and professionally with people at all levels of the organization.

Nice To Haves

Five years of current experience in the healthcare industry.
Bachelor’s degree in a healthcare field or marketing.
Supervisory experience.
Clinical licensure such as LPN/LVN, RT, RN, PT, OT, or SLP.

Responsibilities

Develop, implement, evaluate, and refine integrated strategic marketing and sales plans based on data, trends, and market needs.
Identify potential partnerships and regional growth opportunities, and methods to improve departmental efficiency.
Set individual clinical liaison goals and monitor sales calls, referrals, admissions, outpatient visits, and other results.
Ensure the liaison team tracks sales activity, maintains client profiles, develops monthly sales plans, and complies with the company’s standards of conduct.
Achieve budgeted average daily census (ADC) and admissions volume goals.
Ensure clinical liaisons adhere to competency requirements.
Work with management teams to negotiate or renegotiate payor contracts to generate volume.
Coordinate marketing and public relations activities, including conference exhibits, seminars and in-services, advertising, media relations, and government relations.
Work with clinical leadership to develop and promote new programs and services.
Complete assigned required training.
Perform other job-related duties as assigned.