Director of Lifecycle & Retention
About The Position
Here at Ingenio, we'd love to talk with you regardless of your qualifications or years of experience. If you believe you’d be a great fit for this role, we invite you to apply even if you do not meet all points on the job description. Who we are: Ingenio is a global media and technology company developing products that provide guidance on love, relationships, careers, and all aspects of life. We are passionate about connecting people with the world’s best advisors and content to empower everyone to live happier lives. Ingenio offers the world’s largest portfolio of over 20 marketplace and media brands in the spiritual and emotional wellness space. Our flagship brands include Keen, Horoscope.com, Astrology.com, Purple Garden, Kasamba, and Kang. How you’ll be impactful: We are seeking a high-impact Director of Lifecycle & Retention to own and accelerate our lifecycle growth engine. In this role, you will be the primary driver of retention metrics that power business performance. You are a strategic, data-driven leader who translates company objectives into clear KPIs and executable plans. You will lead a high-performing team and partner cross-functionally to build and optimize lifecycle programs that drive repeat behavior, expand Lifetime Value (LTV), and increase loyalty adoption. Please note: This role will require being in our SF office at least 3 days per week (Tuesday-Thursday).
Requirements
- 8+ years of experience in lifecycle, retention, and/or CRM marketing, with a track record of materially improving Retention and LTV.
- 3+ years of direct people management experience, with demonstrated success building high-performance marketing teams.
- Strong ownership mindset – comfortable being accountable for key retention metrics
- Experience designing and optimizing loyalty or rewards programs.
- Deep expertise in Iterable.
- Experience leveraging AI automation tools for personalization, segmentation, or predictive optimization.
- Strong analytical skills, including the ability to translate business goals into dashboards and tactical roadmaps.
- Proven cross-functional collaboration skills across Marketing, Product, Engineering, Customer Success, and Analytics.
- Alignment with Ingenio’s core values: humility, ownership, and a willingness to challenge limiting beliefs.
Responsibilities
- Lifecycle Ownership: Lead the strategy and execution for full-funnel lifecycle programs across email, SMS, push, and web. Ensure campaigns are aligned to business KPIs and designed to reduce friction across the customer journey.
- KPI Ownership: Own retention performance against monthly and quarterly targets, including new customers retained and cohort LTV. Translate business goals into clear dashboards, reporting, and action plans.
- Loyalty & Rewards Strategy: Architect and evolve our loyalty and rewards program to increase adoption, purchase frequency, and engagement, while maintaining margin discipline.
- Churn Prevention & Win-Back: Optimize and implement targeted churn-prevention and win-back playbooks for early-life customers and core repeat buyers. Use behavioral insights to proactively reduce churn risk.
- Data and Operational Excellence: Build and maintain dashboards that track activation, retention, and cohort health. Monitor performance closely, identify trends or anomalies, and mobilize cross-functional solutions quickly.
- Technical & Platform Innovation: Maximize the value of Iterable and related lifecycle tools. Introduce AI-driven automation to improve personalization, segmentation, and campaign performance.
- Performance-Driven Leadership: Lead and mentor a team of lifecycle specialists, elevating the function from campaign execution to measurable business impact. Foster strong cross-functional collaboration across Marketing, Product, Engineering, Customer Success, and Analytics.
Benefits
- Opportunity to work alongside a friendly, talented, and highly collaborative team
- Premium medical, dental, and vision insurance
- Generous holiday and PTO policies (including Birthday PTO!)
- Summer Fridays
- Technology stipend
- 401k matching program
- Lunch
- Wellness allowance
- Training and development opportunities and allowance
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
