Director, Lifecycle Growth & Retention
(ISSA) International Sports Sciences Association
•Remote
About The Position
The Director, Lifecycle Growth & Retention, will operate with a strong ownership mindset, waking up every day focused on how to grow returning student bookings and deepen customer engagement across ISSA offerings. This leader will partner closely with Product, Marketing, Analytics, and Operations to identify growth opportunities, improve the customer journey, and develop innovative offers, bundles, and lifecycle programs that drive revenue growth.
Requirements
- 8+ years of experience in lifecycle, retention, CRM, growth, or product marketing roles
- Proven experience owning revenue-impacting growth or retention initiatives
- Strong strategic thinking, analytical skills, and growth mindset
- Experience with marketing automation and ESP platforms, HubSpot required
- Experience using Tableau and GA4 to analyze customer behavior and performance trends
- Strong understanding of lifecycle strategy, segmentation, personalization, and customer journey optimization
- Experience managing 1 or more people and partnering cross-functionally with Product, Analytics, and Marketing teams
- Familiarity with AI tools and automation opportunities within lifecycle marketing
Nice To Haves
- Experience in EdTech, education, subscription, or certification-based business models
- Experience driving retention, renewal, upsell, or repeat purchase initiatives
- Experience building lifecycle or growth programs from the ground up
Responsibilities
- Own and drive lifecycle contribution to returning student bookings and retention growth
- Develop and execute lifecycle strategies across acquisition, onboarding, engagement, renewal, reactivation, and upsell
- Partner closely with Product to understand customer behavior, identify friction points, and improve customer experiences
- Collaborate with Product and Marketing teams to develop compelling bundles, specialization packages, and offers that appeal to returning students
- Identify creative and data-driven ways to increase repeat purchases across ISSA offerings
- Build and scale lifecycle programs using automation, segmentation, personalization, and AI-driven opportunities
- Own lifecycle roadmap across email, SMS, automation, and retention initiatives
- Guide and prioritize execution through internal resources and contractors, including managing 1 individual
- Continuously analyze performance, test new strategies, and optimize for growth and lifetime value
Benefits
- Free Certifications
- Exclusive discounts on leading products in the fitness industry
- Free enrollment for friends/family in courses
- Health & Wellness Reimbursement (up to $50/month)
- 3 weeks of PTO per year
- 9 paid national holidays
- 1 floating holiday
- Up to 12 weeks of paid parental leave for birth employees
- Up to 6 weeks of paid bonding leave for other parents
- Medical, Dental, and Vision Insurance
- Health Savings Account (HSA) options
- Flexible Savings Account (FSA) options
- Monthly schedule of virtual team activities, town halls, brown bag lunches, and other special events
- Leadership training
- Coaching/mentoring opportunities
- Cross-functional collaboration on special projects and initiatives
- Tools, equipment, and systems provided
- Monthly work-from-home allowance
- 401(k) company match
- 100% company-paid life/AD&D insurance
- 100% company-paid short-term disability
- Employee assistance program
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
