Knit - Director of Growth Marketing

Eleve Talent•New York, NY

3d•$120,000 - $160,000•Hybrid

About The Position

Knit is an AI-native research agency that helps brands automate and accelerate primary research. Their Researcher-Driven AI condenses the entire quant + qual research process from weeks into days (sometimes hours!) for over 50 enterprise brands. Knit is on a mission to scale and democratize world-class research, redefining how insights teams operate with their platform that handles everything from survey generation to stakeholder-ready reports. The Director of Growth Marketing will be crucial in scaling Knit’s go-to-market engine, owning the strategy and execution to consistently generate high-quality Sales Qualified Leads (SQLs) and drive predictable pipeline growth through data-driven programs. This is a hands-on role for a builder comfortable with campaign strategy, audience and channel planning, growth tool operation, performance analysis, and program improvement. Reporting to the Head of Marketing, this role offers significant ownership in building a predictable and scalable growth engine. This is a hybrid role based in New York City, requiring three days per week in the office.

Requirements

6–9 years of B2B growth, demand generation, or performance marketing experience, including experience in high-growth or scaling organizations.
Proven success driving pipeline and revenue impact in an enterprise GTM motion.
Strong experience across growth channels, including paid, organic, content, and events.
Experience managing marketing budgets including setting initial budgets, allocating spend across channels, and reporting on impact of spend.
Command of marketing analytics, funnel metrics, and performance management.
Hands-on experience with modern marketing automation, CRM, and analytics tooling.
Comfort experimenting with AI-enabled tools and automation to improve efficiency and scalability.
Strong cross-functional collaborator with Sales, RevOps, and Product Marketing teams.
Builder mindset—energized by ambiguity and motivated to bring structure to a scaling organization.

Nice To Haves

Background in B2B SaaS, research, data, or analytics platforms.
Familiarity with account-based marketing (ABM) or multi-stakeholder buying committees.
Prior exposure to AI-driven personalization or growth experimentation tools.
Prior experience working closely with RevOps on attribution and GTM systems.

Responsibilities

Own Knit’s growth marketing strategy with primary accountability for Sales Qualified Lead (SQL) generation and pipeline contribution.
Design, execute, and optimize integrated growth programs across inbound channels, including paid, organic, content, and website conversion partnering with Marketing Operations on outbound and event execution to ensure a cohesive full-funnel strategy.
Build and execute lifecycle and customer marketing programs—including nurture, onboarding, and expansion campaigns—that improve conversion, adoption, and expansion, in close partnership with Product Marketing and Customer Success.
Partner with the events owner to develop pre- and post-event campaigns and measure pipeline generated from event investments. This role will not own event logistics or execution.
Establish clear marketing KPIs, forecasting, and performance reviews tied to pipeline and revenue outcomes.
Partner with Sales leadership to ensure lead quality, handoff processes, and follow-up rigor across the funnel.
Manage external agencies and specialized contractors where appropriate, while remaining directly accountable for campaign strategy and performance.
Collaborate closely with Product Marketing to ensure messaging and campaigns are aligned with positioning and buyer needs.
Partner with Content Marketing to brief, prioritize, and distribute content assets that fuel paid, organic, and conversion programs.
Partner with Marketing Operations & Revenue Operations to ensure campaigns are properly built, tracked, routed, and measured.