Director of Growth & Demand Gen

Left Field Labs • ,

6d • $140,000 - $175,000 • Remote

About The Position

Left Field Labs is seeking a strategic, hands-on marketing leader to drive demand generation and accelerate business growth for illumend. This role involves leading a small, agile marketing team while actively participating in execution, utilizing AI, data, and experimentation to build pipeline and optimize performance. The position will oversee both marketing and product marketing, collaborating closely with Sales, RevOps, and executive leadership to define go-to-market strategies and achieve measurable outcomes. Left Field Labs is a creative technology agency that partners with ambitious brands to transform technology into extraordinary human experiences, offering end-to-end digital transformation services.

Requirements

• 8-10 years of experience in a high-growth SaaS, AI, or technology company.
• Proven success leading demand generation and consistently driving measurable pipeline growth.
• Strong understanding of digital marketing strategy and performance marketing.
• Hands-on experience using AI tools to increase marketing productivity, creativity, and operational efficiency.
• Strong analytical mindset with experience using marketing data to guide strategic decisions.
• Demonstrated ability to balance strategic planning with hands-on execution.
• Experience leading small, cross-functional marketing teams and external agency or contractor relationships.
• Comfortable working in fast-paced startup or scaling environments where priorities evolve quickly.
• Excellent communication, organizational, and leadership skills.

Nice To Haves

• Experience marketing AI or emerging technology products.
• B2C marketing experience or a consumer-first approach to storytelling.
• Marketing operations experience, including attribution, reporting, and campaign measurement.
• Experience with HubSpot, Gong, Claude, Supermetrics, Webflow, or similar modern marketing technology platforms.
• Experience building brands that simplify complex technical products through compelling messaging.

Responsibilities

• Own demand generation strategy to drive qualified pipeline and customer acquisition.
• Lead marketing and product marketing initiatives across digital channels.
• Leverage AI to improve marketing execution, decision-making, and operational efficiency.
• Use data and performance insights to inform strategy and optimize results.
• Test, measure, and scale high-impact marketing initiatives.
• Partner cross-functionally with Sales, RevOps, Product, and executive leadership.
• Lead and support a team through strategic initiatives, execution, and continuous improvement.
• Develop creative, customer-centric messaging that makes complex AI products approachable and compelling.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed