Demand Gen Lead

Bland•San Francisco, CA

4d•Onsite

About The Position

Demand Generation Lead About Bland AI We’re a Series C startup that has raised over $100M from Emergence Capital, Scale Venture Partners, Y Combinator, and the founders of PayPal and Twilio. Our mission is to build the world's most human AI phone agents. Thousands of businesses rely on Bland AI to automate customer conversations while delivering an experience customers actually enjoy. We're growing quickly, and marketing plays a critical role in that growth. Every campaign, event, product launch, and piece of content exists for one reason: generate pipeline and help enterprise companies discover Bland. We're looking for someone to own that engine. Why This Role Exists Marketing at Bland is entering its next stage. We've built a strong foundation across content, brand, events, product marketing, and paid acquisition. Now we're looking for someone to own the systems, campaigns, reporting, and optimization that turn those efforts into predictable pipeline. You'll own demand generation end-to-end—from campaign strategy and paid media to attribution, lifecycle marketing, HubSpot operations, reporting, and conversion optimization. This isn't a role where you'll inherit a perfectly optimized machine. We're looking for someone excited to build one.

Requirements

Builder Mentality: You've built demand generation programs from scratch or significantly improved existing ones. You enjoy creating systems as much as running campaigns.
Analytical: You love dashboards, attribution, conversion rates, and understanding why campaigns succeed or fail. Marketing without measurement isn't interesting to you.
Hands-On Operator: You're comfortable jumping into HubSpot, launching campaigns, building workflows, writing emails, creating dashboards, or troubleshooting automation yourself.
Ownership: You don't wait for someone else to solve problems. You identify bottlenecks, propose solutions, and execute.
Strong Technical Marketing Skills: You understand modern B2B demand generation across paid media, lifecycle marketing, marketing automation, CRM management, attribution, and reporting.
Mission-Aligned: You want to help define how enterprise companies adopt AI over the next decade.

Nice To Haves

5–7 years of B2B SaaS demand generation experience
Deep HubSpot expertise
Experience with enterprise sales motions
Experience building attribution models and marketing dashboards
Familiarity with ABM platforms and account-based marketing
SQL, RevOps, or marketing operations experience
Experience partnering closely with Sales teams

Responsibilities

Own Pipeline Generation: Own our demand generation strategy with one goal in mind: generate high-quality enterprise pipeline. Build quarterly campaign plans across paid, email, events, ABM, content, and product launches while constantly improving efficiency and conversion rates.
Build Our Marketing Engine: Own HubSpot and marketing automation. Create scalable lifecycle programs, lead routing, lead scoring, nurture campaigns, attribution models, dashboards, and reporting infrastructure that gives the entire company visibility into marketing performance.
Run Paid Acquisition: Manage and optimize our paid programs across LinkedIn, Google, Meta, retargeting, and emerging channels. Constantly test messaging, audiences, creative, and landing pages to improve ROI.
Drive Account-Based Marketing: Partner closely with Sales to build campaigns targeting high-value enterprise accounts. Coordinate personalized campaigns across advertising, outbound, events, gifting, and content.
Own Marketing Analytics: Measure everything. Build dashboards that track campaign performance, pipeline creation, CAC, conversion rates, attribution, and marketing efficiency. Identify what's working, eliminate what's not, and continuously improve performance.
Optimize the Funnel: Improve every stage of the buyer journey—from first website visit through closed-won. Experiment with landing pages, lifecycle campaigns, nurture sequences, product demos, and conversion optimization.
Partner Across Marketing: Work closely with Brand, Content, Product Marketing, Growth, Events, Sales, and RevOps to ensure every marketing initiative contributes to pipeline.