Marketing Manager (Demand Gen and PMM)

Pipe17 • Seattle, WA

6d • Onsite

About The Position

Pipe17 is seeking a Marketing Manager with a foundation in product marketing but a broad range of execution capabilities. This individual will apply a product-marketing mindset to demand generation, partner co-marketing, campaigns, content, field marketing, events, and product/solution messaging. This is a hands-on, individual-contributor role for someone early in their career looking to gain diverse experience and grow rapidly. The role acts as a flexible engine to increase team output without compromising quality and serves as a connective tissue between different functions to ensure smooth workflow. While not the sole owner of product marketing, this role requires a strong instinct for sharp messaging and customer insight to be applied across all campaigns, assets, and programs.

Requirements

• 1-3 years in product marketing, marketing generalist, growth, or a related B2B SaaS marketing role (internships count).
• A product-marketing mindset, understanding product, audience, messaging, and channels, with a desire to execute broadly.
• Excitement for working across demand generation, field marketing, partner marketing, and product marketing, rather than specializing in one area.
• A scrappy, self-directed, and proactive mindset with the ability to move fast with minimal guidance.
• Sufficient analytical comfort to instrument campaigns and interpret performance data.
• Strong collaboration instincts and a low ego.

Nice To Haves

• Exposure to demand generation or marketing operations tools (e.g., HubSpot/Marketo, Salesforce).
• Background in ecommerce, retail, supply chain, or B2B/technical products.
• Comfort with AI-assisted marketing workflows and no-code/low-code tools.

Responsibilities

• Apply a product-marketing lens to all marketing activities, ensuring messaging, positioning, and customer/persona relevance are sharp and consistent across campaigns and assets.
• Execute demand generation campaigns end-to-end, including email/nurture campaigns, webinars, lifecycle marketing, and paid media support, managing build, launch, and reporting.
• Create content and campaigns by translating messaging into executable programs across various channels, producing the necessary copy and assets.
• Own the logistics and execution of field marketing and events, from pre-event promotion to post-event follow-up.
• Activate partner co-marketing opportunities, turning them into live campaigns such as joint webinars, co-branded content, and integration launches.
• Support product launches by partnering with Product Marketing on collateral, sales enablement materials, competitive one-pagers, and customer stories.
• Act as a liaison across product marketing, content, demand generation, and partnerships, translating between teams and facilitating handoffs.
• Track campaign performance, report on effectiveness, and iterate quickly based on data.

Benefits

• Competitive salary
• Great healthcare + dental + vision coverage
• Retirement plan
• Pick your own equipment (Apple laptop + monitor combo, plus any necessary software)
• Unlimited vacation policy (with a required minimum of 2 weeks off per year)

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed