Demand Gen Lead

Paces•New York, NY

9h•$140,000 - $170,000•Hybrid

About The Position

Paces is seeking a Demand Generation Lead to join their Marketing team. This role reports directly to the VP of Marketing and is crucial for building an efficient and repeatable pipeline engine. The ideal candidate will establish and lead Paces’ account-based marketing (ABM) efforts, orchestrate an agent-first operation using specialized AI agents for marketing tasks, and launch full-funnel attribution to optimize customer acquisition cost (CAC). The role involves partnering with Sales and Product Marketing to refine targeting and owning the demand generation strategy and channel mix.

Requirements

5-8 years in demand generation or ABM, including roles owning pipeline/SAL targets in a B2B SaaS environment.
Direct, hands-on ABM experience — segmentation, target account selection, personalized multi-channel programs, and the results to back up the experience.
This is an agent-first role: you’ll design and operate AI agents as your core execution layer, so real hands-on experience building or deploying agents/automations for marketing workflows is essential.
Expertise with marketing automation, attribution, and ABM tooling (e.g., HubSpot, 6sense, Demandbase, or similar).
Experience partnering directly with sales leadership on pipeline targets and handoff SLAs.
Strong analytical fluency. You think in funnels and conversion, are comfortable owning funnel metrics end-to-end, and enjoy presenting to business partners and leadership, leading with insights.

Nice To Haves

Prior hands-on experience building or deploying AI agents/automations in a marketing or RevOps context.
Experience marketing to a technical or infrastructure-adjacent buyer (energy, construction, real estate, industrial software).
Familiarity with the energy transition, power markets, or climate/energy policy landscape.

Responsibilities

Build an efficient, repeatable pipeline engine: paid, organic, ABM, events and partnerships — that compounds instead of resetting every quarter.
Establish and lead Paces’ account-based marketing motion, including but not limited to: segmentation, target account lists, and personalized programs aimed at solar, BESS, and data center developers.
Orchestrate an agent-first operation: design, deploy, and operate a bench of specialized AI agents — outbound personalization, conversion-signal monitoring, pipeline and attribution reporting — that do real production work from day one.
Launch full-funnel attribution so every dollar of spend and every agent’s output ties directly to pipeline and revenue and optimizes CAC.
Partner directly with Sales and Product Marketing to sharpen ICP targeting based on what’s converting in the market.
Own the demand generation strategy, channel mix, and the quality bar for your agent bench — kill what isn’t compounding, double down on what is.