Growth & Demand Generation

Zania•San Francisco, CA

6d•Onsite

About The Position

Zania is building agentic AI for Governance, Risk, and Compliance (GRC) to solve a massive problem in an industry dominated by legacy systems. The company is experiencing hyper-growth with 10x ARR growth in the last year and is rapidly expanding. Zania offers a unique opportunity to work with dream customers like FAANG and Big 4 firms, backed by a Tier 1 venture capital fund, and a world-class team with AI and Security leaders from top tech companies. The role involves pioneering technology at the forefront of applied AI and offers competitive compensation and equity.

Requirements

Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
3+ years of experience in B2B growth marketing, demand generation, or ABM, ideally at a high-growth SaaS or cybersecurity startup.
Proven track record of independently generating enterprise pipeline and directly impacting ARR.
Deep familiarity with modern marketing stacks (e.g., HubSpot, Salesforce, Apollo, Clearbit, LinkedIn Campaign Manager).
Exceptional written communication skills—you can craft compelling, credible messaging for senior enterprise buyers.

Nice To Haves

Revenue > Vanity Metrics: You care about Pipeline and ARR, not just clicks, impressions, or MQLs that never convert.
Scrappy Execution: You can operate independently. You don't need a massive team or a $1M budget to make a dent. You are a full-stack marketer who can write the copy, build the list, and launch the campaign.
Enterprise Empathy: You understand how senior enterprise leaders buy. You know what cuts through the noise for a security or risk executive.
Analytical Rigor + Creative Taste: You know your way around CAC, conversion rates, and funnel math, but you also know the difference between a campaign that earns attention and one that is just noise.

Responsibilities

Own the Pipeline Engine: Design, build, and execute multi-channel demand generation campaigns (inbound and outbound) that drive qualified pipeline and revenue.
Targeted Enterprise ABM: Build highly personalized, creative Account-Based Marketing campaigns to break into Fortune 500 accounts.
Rapid Experimentation: Test channels ruthlessly, scale what works, and kill what doesn't.
Bridge Sales and Marketing: Partner directly with the founders and the founding sales team to optimize the entire funnel from first touch to closed-won.
Move Fast: Concept, create, and launch campaigns with short turnarounds, operating with low budget and high output.