Senior Director, Demand Gen - Direct Enterprise
About The Position
Join Aeris as we scale our enterprise demand generation strategy for one of the fastest-growing segments in IoT connectivity. As Sr. Director of Demand Gen Direct Enterprise, you'll own enterprise pipeline for a fast-scaling IoT SaaS connectivity platform, building our ABM motion and GTM strategy with AI-first tools rather than fighting legacy processes. This role puts you at the center of translating broad positioning into measurable demand that our enterprise Sales team can close, covering both net new opportunities and strategic upsells with current connectivity customers. You'll lead the charge in developing vertical-specific approaches for Transportation/Logistics, Retail, and Healthcare—moving beyond one-size-fits-all messaging to targeted strategies that resonate with distinct enterprise buying committees.
Requirements
- Progressive B2B demand generation experience in tech/SaaS environments
- Proven track record owning and delivering on pipeline revenue targets in scaled SaaS/platform businesses
- Deep, hands-on experience with account-based marketing strategy and execution
- Strong analytical capabilities for funnel diagnosis and performance optimization
- Experience managing and developing demand generation teams in player-coach capacity
- Proficiency with core martech stack including HubSpot, Salesforce, Outreach, and Asana
- AI-first approach to demand generation with experience building and directing AI-enhanced workflows
Responsibilities
- Own marketing-sourced pipeline targets for Direct Sales/IoT Watchtower
- Develop and execute ABM campaigns targeting named enterprise accounts
- Build vertical-specific demand generation strategies for key industry segments
- Partner with enterprise Sales to align on account prioritization and messaging
- Manage and develop a demand generation team of 4 FTE plus external agency relationships
- Coach team on ABM execution and enterprise marketing best practices
- Organize and execute lead generation events and enterprise marketing programs
- Foster collaboration across Sales, Product Marketing, Communications, and Creative teams
- Own funnel metrics including MQL→SQL→Opportunity conversion rates
- Diagnose pipeline performance and course-correct strategies under pressure
- Ensure attribution accuracy and RevOps alignment for reliable forecasting
- Track ABM account engagement and coverage across target enterprise segments
- Leverage AI tools daily for prospect research, content personalization, and reporting
- Scale pipeline creation through AI-enhanced workflows and automation
- Drive adoption of AI-first operating models across the demand generation function
Benefits
- paid time off
- medical / dental / vision insurance
- 401(k)
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
