Director of Growth Acquisition
About The Position
HomeLight is hiring a hands-on Director of Growth Acquisition to identify growth opportunities and turn them into experiments, tools, workflows, and customer experiences. The role owns and improves acquisition across paid search and paid social, including Google and Meta, and is accountable for CAC, ROAS, conversion, and funnel performance. The director will build and test landing experiences, audiences, messaging, creative, and other growth ideas; use AI and emerging technologies to prototype, automate, and launch ideas; analyze customer and performance data; and build systems that make the growth organization more effective. The position partners with Product, Engineering, Data, and Creative when needed, while retaining a bias toward building and testing directly. This is a hands-on role focused on channel ownership and execution, rather than managing a large team, overseeing agencies, or primarily creating strategy decks. It is based in San Francisco, California, with office days Tuesday through Thursday.
Requirements
- 8+ years of experience in growth, acquisition, performance marketing, advertising, product growth, or a related field.
- Evidence of personally building working solutions, such as websites, prototypes, products, workflows, internal tools, or reporting systems.
- Hands-on experience with paid search and paid social, particularly Google Ads and Meta.
- Strong understanding of CAC, ROAS, conversion optimization, funnel performance, and growth measurement.
- Strong analytical instincts and comfort using data to diagnose problems and make decisions.
- Demonstrated use of AI to build or create, beyond basic copywriting, research, or reporting.
- A track record of taking ideas from problem to prototype to test and iteration.
- Curiosity about emerging technology and a habit of experimenting with new tools.
- Comfort operating outside one's traditional area of expertise and learning quickly.
- A bias toward direct execution rather than relying entirely on agencies, vendors, or other teams.
Responsibilities
- Identify growth opportunities and turn them into experiments, tools, workflows, and customer experiences.
- Build, test, and optimize acquisition strategies across paid search and paid social, including Google and Meta.
- Own and improve key growth metrics, including CAC, ROAS, conversion, and funnel performance.
- Build and test landing experiences, audiences, messaging, creative, and new growth ideas.
- Use AI and emerging technologies to prototype, automate, and launch ideas faster.
- Analyze customer and performance data to determine what is working, what is broken, and what to build next.
- Build systems and workflows that replace manual processes and improve the effectiveness of the growth organization.
- Partner with Product, Engineering, Data, and Creative when needed while maintaining a bias toward building and testing directly.
Benefits
- Medical insurance through Aetna or Kaiser.
- Dental and vision insurance through Guardian.
- Long-term disability and short-term disability coverage.
- Hospital indemnity insurance, accident plan, and employee critical illness coverage through Guardian.
- 401(k) through Vestwell.
- Life insurance through Guardian.
- Pet insurance through Nationwide.
- Commuter benefits in certain locations.
- PTO, including volunteer days.
- Annual anniversary perks, including one month of paid sabbatical.
- HomeLight Services to help employees buy and sell a home.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
