Director of Global Marketing

Argenta•Shawnee, KS

2d•Onsite

About The Position

Argenta is seeking a Director of Global Marketing to drive the company's CDMO commercial strategy, communication strategy, and marketing plans across various channels. This role will also be responsible for Argenta's presence at industry events. The ideal candidate will have extensive marketing strategy and execution experience within the animal health CDMO sector, a strong industry network, and proven skills in content creation, communication plan development, and lead generation.

Requirements

10+ years of B2B marketing in the pharmaceutical industry, preferably for a contract development and manufacturing organization (CDMO)
Scientific background with an understanding of life sciences; animal health experience preferred
Bachelor’s degree in marketing and/or scientific field, MBA preferred
Proven track record in building marketing strategies
Experience managing and developing teams across geographies
Excellent communication skills, both written and verbal, including executive presentation skills
Collaborative approach with ability to build trust across functions
Commercial and financial acumen with ability to understand the sales process and connect marketing efforts to organizational financial goals
Nimble and able to work in a fast-paced environment
Accountability for high quality execution that is on time

Nice To Haves

MBA preferred

Responsibilities

Develop & execute Argenta’s global marketing strategy aligned to our growth spans
Define Argenta’s brand architecture and position and develop and refine the value proposition across target clients and offerings
Lead planning, budgeting, and all performance reporting against defined KPIs
Oversee omnichannel campaigns to generate brand awareness and leads across digital (web, social, SEO/SEM, email, content, etc.) and live (events, sales assets, etc.) efforts.
Own Argenta’s presence at key industry and Argenta-led conferences and trade shows (AHNTI, VMX, PEI, KCAHC Summit, DIAH, etc) as well as planning any strategically important customer events.
Lead the development of compelling content including case studies, white papers, webinars, presentation decks, sales assets, and trade show materials that highlight Argenta’s offerings and expertise
Oversee external media relations and PR strategy
Monitor the competitor landscape and provide periodic updates regarding M&A, added capabilities, partnerships, etc
Partner closely with the CCO to ensure alignment of marketing to strategic goals
Partner closely with Business development to ensure strong sales support and enablement and effective qualification and transition of leads