Director of Franchise Operations

BODYBAR Pilates HQ•Fort Worth, TX

12d•$115,000 - $125,000•Hybrid

About The Position

BODYBAR Franchising is seeking a strategic, results-driven Director of Franchise Operations to lead field execution, improve studio performance, and strengthen the franchisee experience across its growing boutique Reformer Pilates franchise network. Reporting to the Vice President of Operations & Partnerships, this leader oversees the full studio lifecycle, from presale and pre-opening through grand opening and ongoing operations. The Director develops high-performing field teams, drives accountability, and translates performance data into actionable strategies to strengthen franchisee success and build scalable operating practices. The position leads the Onboarding Consultant and Business Consultant teams and oversees studio launches, network performance management, consistent adoption of operating practices, brand standards, audits, and franchisee support. The Director coordinates studio-related deliverables across departments and resolves field-level issues, escalating significant concerns to the Vice President of Operations & Partnerships. This is a hybrid position based at BODYBAR's Fort Worth, Texas headquarters, with at least three days per week in the office. Travel of up to 35% may be required for studio visits, assessments, training, franchisee meetings, conferences, special projects, and other business activities. Additional in-office attendance may be required for collaboration, meetings, events, and other business needs.

Requirements

Bachelor's degree in Business, Operations, or a related field, or an equivalent combination of education and relevant experience.
At least 7 years of progressive experience in franchise operations, multi-unit retail, fitness operations, or a related environment.
At least 2–3 years in a direct leadership role overseeing a field team.
Demonstrated experience leading Franchise Business Consultants, Regional Directors of Operations, or comparable field consulting teams within a multi-unit franchise network.
Experience managing the full franchisee lifecycle, including presale, studio launch, early-stage ramp-up, and mature business performance.
Direct experience with recurring membership or electronic funds transfer (EFT)-based business models, including membership economics, conversion, attrition, and unit-level profit and loss.
Proven ability to improve business performance through KPI analysis, structured business reviews, targeted coaching, and measurable action plans.
Experience balancing franchisee accountability and brand standards with collaborative, productive franchisee relationships.
Demonstrated success coordinating initiatives across Marketing, Training, Compliance, Franchise Development, and other operational functions.
Working knowledge of studio or store management systems, CRM platforms, and learning management or training-tracking tools.
Ability to lead distributed field teams, establish consistent operating practices, and drive accountability across a multi-unit network.
Ability to interpret studio-level financial and operating metrics and translate performance data into actionable improvement plans.
Ability to coach, develop, and motivate field consultants while building a culture of accountability and collaboration.
Ability to address performance gaps directly and constructively while maintaining productive franchisee partnerships.
Ability to coordinate priorities across departments, manage dependencies, and ensure initiatives are implemented consistently in the field.
Clear communication and sound judgment when resolving operational issues, prioritizing resources, and escalating complex matters.

Responsibilities

Oversee the Onboarding Consultant team throughout studio pre-opening, from presale kickoff after lease signing through grand opening and the first 30 days of operations.
Hold Onboarding Consultants accountable for franchisee execution against presale benchmarks, including founding-member targets, pacing milestones, promotional participation, and revenue goals.
Partner with Marketing to monitor presale campaigns, identify participation or performance gaps, and implement corrective actions.
Ensure new studios meet opening-readiness standards, including training completion, instructor certification, staffing, technology and membership setup, and brand compliance.
Establish a documented transition from the Onboarding Consultant team to the Business Consultant team.
Own network-wide performance reporting, including monthly studio scorecards covering revenue, AUV, membership economics, conversion, class utilization, attrition, and other operating metrics.
Use performance trends, business reviews, and field observations to prioritize studio interventions, direct Business Consultant coaching, identify best practices, and recommend solutions for systemic performance gaps to the Vice President of Operations & Partnerships.
Establish performance-based field coverage priorities with the Vice President, appropriately focusing resources on new openings, at-risk studios, steady performers, and multi-unit franchisees.
Ensure Business Consultants conduct consistent studio business reviews, create actionable improvement plans, and hold franchisees accountable for progress against operating targets.
Conduct periodic field visits with Business Consultants to evaluate coaching effectiveness, franchisee relationships, studio execution, and opportunities to improve performance.
Drive consistent execution of BODYBAR's operating model, standards, support practices, and operating expectations across the franchise network.
Lead adoption of new standard operating procedures, field playbooks, promotional campaigns, training requirements, approved partnerships, aggregator programs, and other system-wide initiatives.
Establish processes for communicating expectations, monitoring participation and compliance, identifying execution gaps, and ensuring required actions are completed.
Partner with the Franchise Performance Manager to develop and refine operational procedures and field playbooks for Vice President review and approval, incorporating field feedback, audit findings, and performance trends.
Ensure franchisees implement required operating practices and complete mandatory training on time, holding Business Consultants accountable for compliance across their portfolios.
Oversee studio adoption of approved partnership and aggregator programs, including implementation of appropriate settings and monitoring of participation.
Directly lead, coach, and develop the Onboarding Consultant and Business Consultant teams, setting performance expectations, accountability, and individual development priorities.
Establish a unified team culture and operating rhythm through regular one-on-ones, team meetings, case reviews, and field co-visits.
Monitor onboarding workloads, consultant portfolio sizes, and field capacity; recommend resource allocation, hiring needs, and future organizational structure as the network grows.
Oversee the studio evaluation and audit calendar through the Business Consultant team, ensuring evaluations are completed on schedule and findings are documented, communicated, and addressed.
Lead field-level responses to performance or brand-standard gaps, including coaching, corrective action planning, and follow-up to verify improvement.
Partner with the Compliance Administrator on escalated matters with potential contractual implications, ensuring they are documented and referred for formal review when necessary.
Monitor studio compliance with required training certifications, system credentials, and brand standards.
Coordinate studio-related deliverables across Marketing, Franchise Development, Franchise Performance, Pilates Education & Programming, and Systems Administration.
Coordinate with cross-functional partners on presale campaigns, opening timelines, construction milestones, training delivery, instructor certification and staffing readiness, and technology setup.
Resolve field-level issues within the Director's authority and escalate significant operational, contractual, or franchisee relationship concerns to the Vice President of Operations & Partnerships with an assessment and recommended action.
Support executive engagement with major multi-unit franchisees and the Franchise Advisory Council on operational priorities and system performance.
Represent BODYBAR at franchisee conventions, regional meetings, and relevant industry events.
Perform other duties as assigned.