Director of Franchise Operations

BODYBAR Pilates HQ•Fort Worth, TX

9d•Hybrid

About The Position

BODYBAR Franchising is seeking a strategic, results-driven Director of Franchise Operations to lead field execution, improve studio performance, and strengthen franchisee experience across its growing boutique Reformer Pilates franchise network. Reporting to the Vice President of Operations & Partnerships, this role oversees the studio lifecycle from presale and pre-opening through grand opening and ongoing operations. The Director develops high-performing field teams, drives accountability, and translates performance data into actionable strategies and scalable operating practices. The position leads the Onboarding Consultant and Business Consultant teams, oversees studio onboarding and launch execution, manages network-wide performance reporting, and drives consistent adoption of operating procedures and brand standards. It also coordinates studio-related work across departments, supports franchisees, and escalates significant operational or contractual concerns to the Vice President of Operations & Partnerships. This is a hybrid role based at BODYBAR’s Fort Worth, Texas headquarters, with a minimum of three days per week in the office. Additional in-office attendance may be required. Travel of up to 35% may be required for studio visits, assessments, training, meetings, conferences, and other business activities.

Requirements

Bachelor’s degree in Business, Operations, or a related field, or an equivalent combination of education and relevant experience.
At least 7 years of progressive experience in franchise operations, multi-unit retail, fitness operations, or a related environment.
2–3 years in a direct leadership role overseeing a field team.
Demonstrated experience leading Franchise Business Consultants, Regional Directors of Operations, or comparable field consulting teams within a multi-unit franchise network.
Experience managing the full franchisee lifecycle, including presale, studio launch, early-stage ramp-up, and mature business performance.
Direct experience with recurring membership or EFT-based business models, including membership economics, conversion, attrition, and unit-level profit and loss.
Proven ability to improve business performance through KPI analysis, structured business reviews, targeted coaching, and measurable action plans.
Experience balancing franchisee accountability and brand standards with collaborative, productive franchisee relationships.
Demonstrated success coordinating initiatives across Marketing, Training, Compliance, Franchise Development, and other operational functions.
Working knowledge of studio or store management systems, CRM platforms, and learning management or training-tracking tools.
Ability to lead distributed field teams, establish consistent operating practices, and drive accountability across a multi-unit network.
Ability to interpret studio-level financial and operating metrics and translate performance data into actionable improvement plans.
Ability to coach, develop, and motivate field consultants while building a culture of accountability and collaboration.
Ability to address performance gaps directly and constructively while maintaining productive franchisee partnerships.
Ability to coordinate priorities across multiple departments, manage dependencies, and ensure initiatives are implemented consistently in the field.
Clear communication and sound judgment when resolving operational issues, prioritizing resources, and escalating complex matters.

Responsibilities

Oversee the Onboarding Consultant team throughout studio presale, pre-opening, grand opening, and the first 30 days of operations.
Hold Onboarding Consultants accountable for franchisee execution against presale benchmarks, including founding-member targets, pacing milestones, promotional participation, and revenue goals.
Partner with Marketing to monitor presale campaign execution, identify performance or participation gaps, and implement corrective actions.
Ensure new studios meet opening-readiness standards for training, instructor certification, staffing, technology, membership setup, and brand compliance.
Establish a documented transition from the Onboarding Consultant team to the Business Consultant team.
Own network-wide performance reporting and monthly studio scorecards covering revenue, AUV, membership economics, conversion, class utilization, attrition, and other operating metrics.
Use performance trends, business reviews, and field observations to prioritize studio interventions, direct Business Consultant coaching, identify best practices, and recommend solutions for systemic gaps to the Vice President of Operations & Partnerships.
Establish performance-based field coverage priorities in alignment with the Vice President of Operations & Partnerships.
Ensure Business Consultants conduct studio business reviews, develop improvement plans, and hold franchisees accountable for progress against operating targets.
Conduct periodic field visits with Business Consultants to evaluate coaching, franchisee relationships, studio execution, and performance improvement opportunities.
Drive consistent execution of BODYBAR’s operating model and standards across the franchise network.
Lead adoption of standard operating procedures, field playbooks, promotional campaigns, training requirements, approved partnerships, aggregator programs, and system-wide initiatives.
Create processes to communicate expectations, monitor participation and compliance, identify execution gaps, and ensure required actions are completed.
Partner with the Franchise Performance Manager to develop and refine operational procedures and field playbooks for Vice President review and approval.
Ensure franchisees implement required operating practices and complete mandatory training on time; hold Business Consultants accountable for compliance across their portfolios.
Oversee franchisee adoption of approved partnership and aggregator programs, including settings and participation monitoring.
Directly lead, coach, and develop the Onboarding Consultant and Business Consultant teams; establish performance expectations, accountability, and development priorities.
Establish a unified team culture and operating rhythm through one-on-ones, team meetings, case reviews, and field co-visits.
Monitor onboarding workloads, consultant portfolio sizes, and field capacity; recommend resource allocation, hiring needs, and future organizational structure.
Oversee the studio evaluation and audit calendar, ensuring evaluations are completed on schedule and findings are documented, communicated, and addressed.
Lead field-level responses to performance or brand-standard gaps through coaching, corrective action planning, and follow-up.
Partner with the Compliance Administrator on escalated matters with potential contractual implications and ensure appropriate documentation and referral for formal review.
Monitor studio compliance with required training certifications, system credentials, and brand standards.
Coordinate studio-related deliverables across Marketing, Franchise Development, Franchise Performance, Pilates Education & Programming, and Systems Administration.
Coordinate cross-functional work on presale campaigns, opening timelines, construction milestones, training, instructor certification and staffing readiness, and technology setup.
Resolve field-level issues within the Director’s authority and escalate significant operational, contractual, or franchisee relationship concerns to the Vice President of Operations & Partnerships with an assessment and recommended action.
Support executive engagement with major multi-unit franchisees and the Franchise Advisory Council on operational priorities and system performance.
Represent BODYBAR at franchisee conventions, regional meetings, and relevant industry events.
Perform other duties as assigned.