Director of Franchise Digital Strategy & AI Innovation

Sanofi • Morristown, NJ

7d • Hybrid

About The Position

Sanofi is seeking a Senior Director of Franchise Digital Strategy & AI Innovation to lead precision marketing and content strategy across healthcare professional (HCP) and patient segments, driving measurable commercial impact within a dedicated franchise team. The role is an embedded strategic partner to franchise leadership at the intersection of AI-powered innovation and customer-centric content strategy. It uses AI and machine learning to optimize segmentation, personalize engagement, and scale content strategies that support franchise growth.

The position is based in Morristown, New Jersey, and supports Sanofi’s Vaccines business. The successful candidate will align digital and content strategies with franchise objectives, advance AI/ML adoption, and report performance insights to franchise leadership. Sanofi describes itself as an R&D-driven, AI-powered biopharmaceutical company focused on improving lives through medicines and vaccines.

The posted salary range is $178,500.00–$257,833.33. Compensation is determined based on demonstrated experience. Employees may be eligible for company benefit programs.

Requirements

• Bachelor’s degree in Marketing, Business, Digital Strategy, Computer Science, or a related field.
• 10+ years of progressive experience in digital strategy or precision marketing, including at least 5 years in leadership roles.
• 5+ years of experience implementing AI/ML in marketing or content contexts.
• 5+ years of experience in healthcare, pharmaceutical, or life sciences industries.
• Proven track record of delivering measurable business results through segmentation and content strategy.
• Experience with AI/ML applications including predictive analytics, NLP, recommendation engines, and personalization platforms.
• Experience with customer segmentation tools and audience analytics platforms.
• Experience with content management systems and digital asset management.
• Experience with marketing automation and CRM platforms, such as Veeva or Salesforce.
• Experience with customer data platforms (CDPs) for precision targeting, omnichannel marketing strategy and execution, and data analytics and business intelligence tools.
• Knowledge of healthcare regulatory compliance, including FDA and EMA requirements.
• Demonstrated success managing cross-functional teams within franchise or brand structures.
• Experience building high-performing digital and content strategy teams.
• Experience presenting business performance and digital strategy outcomes to senior and C-level leadership.
• Ability to influence and drive change across large, matrixed organizations.

Nice To Haves

• MBA or advanced degree in a relevant field.
• Experience with pharmaceutical product launches and lifecycle management.
• Background in management consulting or growth-focused digital transformation.
• Project management (PMP) or agile methodologies certification.

Responsibilities

• Develop and execute segment-specific marketing strategies using audience insights, predictive targeting, and AI-powered personalization to optimize HCP and patient engagement across touchpoints.
• Lead the creation and governance of content strategies tailored to customer segments, ensuring messaging is relevant, compliant, and effective across channels and therapeutic areas.
• Champion integration of AI/ML technologies, including recommendation engines, NLP-driven content optimization, and predictive analytics, to improve marketing effectiveness and personalization at scale.
• Define KPIs and measurement frameworks for segmentation effectiveness, content performance, and ROI, and deliver regular insights to franchise leadership.
• Collaborate with Commercial, Medical Affairs, Regulatory, and IT teams to align digital and content strategies with franchise business objectives.
• Translate franchise business objectives into precision marketing roadmaps and drive continuous performance improvement.
• Build alignment across stakeholders and influence change across matrixed organizations.

Benefits

• Health and wellbeing benefits, including high-quality healthcare, prevention, and wellness programs.
• At least 14 weeks of gender-neutral parental leave.
• Thoughtful rewards package; additional company employee benefit programs may be available.
• Opportunities for career growth through promotion or lateral moves, at home or internationally.

What This Job Offers

• Job Type: Full-time
• Career Level: Director