Director of Franchise Digital Strategy & AI Innovation

Sanofi • Morristown, NJ

1d • $178,500 - $257,833 • Hybrid

About The Position

Sanofi is seeking a Senior Director of Franchise Digital Strategy & AI Innovation to lead precision marketing and content strategy across healthcare professional (HCP) and patient segments, with the goal of driving measurable commercial impact within a dedicated franchise team. The role is an embedded strategic partner to franchise leadership, combining AI-powered innovation with customer-centric content strategy. It uses AI and machine learning to optimize segmentation, personalize engagement, and scale content strategies that support franchise growth.

The role is part of Sanofi’s Vaccines organization, which focuses on advancing prevention globally through science, mRNA innovation, and AI-driven breakthroughs. The position is based in Morristown, New Jersey, and is identified as hybrid.

The successful candidate will develop data-driven, segment-specific marketing strategies; lead content strategy and governance; champion AI/ML applications in marketing; establish performance measurement and share insights with franchise leadership; and partner with Commercial, Medical Affairs, Regulatory, and IT teams. Sanofi describes itself as an R&D-driven, AI-powered biopharma company focused on improving people’s lives through medicines and vaccines.

Sanofi highlights career growth opportunities, a rewards package, health and wellbeing benefits, and at least 14 weeks of gender-neutral parental leave. The role’s stated salary range is $178,500.00–$257,833.33, with compensation determined commensurate with demonstrated experience. Employees may be eligible to participate in company benefit programs.

Requirements

• Bachelor’s degree in Marketing, Business, Digital Strategy, Computer Science, or a related field.
• 10+ years of progressive experience in digital strategy or precision marketing, including at least 5 years in leadership roles.
• 5+ years of experience implementing AI/ML in marketing or content contexts.
• 5+ years of experience in healthcare, pharmaceutical, or life sciences industries.
• Proven track record of delivering measurable business results through segmentation and content strategy.
• Experience with AI/ML applications such as predictive analytics, NLP, recommendation engines, and personalization platforms.
• Experience with customer segmentation tools and audience analytics platforms.
• Experience with content management systems and digital asset management.
• Experience with marketing automation and CRM platforms, such as Veeva or Salesforce.
• Experience with customer data platforms (CDPs) for precision targeting.
• Omnichannel marketing strategy and execution experience.
• Experience with data analytics and business intelligence tools.
• Knowledge of healthcare regulatory compliance, including FDA and EMA requirements.
• Demonstrated success managing cross-functional teams within franchise or brand structures.
• Track record of building high-performing digital and content strategy teams.
• Experience presenting business performance and digital strategy outcomes to senior and C-level leadership.
• Ability to influence and drive change across large, matrixed organizations.

Nice To Haves

• MBA or an advanced degree in a relevant field.
• Experience with pharmaceutical product launches and lifecycle management.
• Background in management consulting or growth-focused digital transformation.
• Project management (PMP) or agile methodologies certification.

Responsibilities

• Develop and execute segment-specific marketing strategies using audience insights, predictive targeting, and AI-powered personalization to optimize HCP and patient engagement across touchpoints.
• Lead the creation and governance of content strategies tailored to customer segments, ensuring relevant, compliant, high-impact messaging across channels and therapeutic areas.
• Champion integration of AI/ML technologies, including recommendation engines, NLP-driven content optimization, and predictive analytics, to improve marketing effectiveness and personalization at scale.
• Define KPIs and measurement frameworks for segmentation effectiveness, content performance, and ROI; provide regular insights to franchise leadership.
• Collaborate with Commercial, Medical Affairs, Regulatory, and IT teams to align digital and content strategies with franchise business objectives.
• Translate franchise business objectives into actionable precision marketing roadmaps.
• Build alignment across stakeholders and drive change across large, matrixed organizations.
• Build high-performing digital and content strategy teams and manage cross-functional teams within franchise or brand structures.
• Present business performance and digital strategy outcomes to senior and C-level leadership.

Benefits

• At least 14 weeks of gender-neutral parental leave.
• Health and wellbeing benefits, including high-quality healthcare, prevention, and wellness programs.
• Company employee benefit programs may be available to eligible employees.
• Rewards package recognizing employee contributions.
• Career growth opportunities, including promotion or lateral moves, domestically or internationally.

What This Job Offers

• Job Type: Full-time
• Career Level: Director