Director of Event Strategy

Cooley LLP•Los Angeles, CA

3d•Onsite

About The Position

Cooley is seeking a Director of Event Strategy to join the Marketing and Business Development team. This role is responsible for developing and driving the firm’s approach to events. The Director of Event Strategy leads the development of a framework for how marketing and business development can build brand, strengthen/deepen relationships and influence demand across a portfolio of events at the national and local market levels while delivering measurable impact and a premier client experience.

Requirements

After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
Ability to work extended and/or weekend hours, as required
Ability to travel (significant travel likely)
Bachelor’s degree
10+ years of directly relevant exempt-level experience in marketing events, strategy and execution, with proven experience working across a matrixed organization, preferably in a large global professional services firm or B2B environment
5+ years of management experience in relevant roles and with proven track record of effective leadership and proven ability to effectively coach and motivate
Expertise in marketing best practices, digital marketing, measurement and workflow management.
Demonstrated success developing modern multi-channel strategies at the brand and campaign levels within tight budgetary and resource constraints.
Strong understanding of performance metrics, analytics, and using data to inform future strategy
Exceptional collaboration and communication skills, with the ability to influence and partner effectively with senior firm leadership and other professionals
Proficient in the use of CRM and other marketing and business development technologies

Nice To Haves

MBA or advanced degree in a related field and significant prior experience in marketing or sales
Experience in a professional services environment
Experience managing a large team of reports

Responsibilities

Define and lead the firm’s enterprise event strategy, ensuring all experiential touchpoints are engineered to support long-term growth and high-impact client engagement.
Lead a team of event professionals driving strategic alignment to ensure local market activations and high-touch global events work in tandem to support the firm’s goals.
Architect and implement scalable "event playbooks" and data-backed frameworks that allow the firm to move from reactive logistics to proactive, repeatable, and optimized market performance.
Lead the strategy for marquee events, designing exclusive, white-glove activations (e.g., C-suite summits, bespoke hospitality, and marquee tournament experiences) that serve as key brand differentiators for top tier clients.
Translate regional business objectives into tailored experiential strategies that reinforce the firm’s local market presence.
Integrate the events function into the broader client lifecycle, ensuring pre-event targeting and post-event business development follow-through are executed within a unified framework.
Establish and monitor KPIs for the events function, leveraging attendee data, client listening, and engagement metrics to report ROI and strategic impact to executive leadership.
Collaborate with Marketing Leadership and other functions to ensure every event is a high-fidelity reflection of the firm’s core narrative, visual identity, and strategic positioning.
Manage high-level relationships with specialized event agencies, premium hospitality partners, and venues to ensure operational excellence and high-end execution across the global portfolio.
Oversee the annual event portfolio budget, strategically allocating resources across the vertical to maximize market visibility and business development opportunities.
Serve as a key stakeholder and lead business owner for the event technology stack (e.g., Cvent, TicketManager), ensuring these platforms are leveraged to capture actionable data, automate manual workflows, and deliver a seamless, high-touch experience for internal and external stakeholders.
Provide day-to-day supervision of direct reports.
Ensure compliance with assigned work hours and monitor team for compliance with all firm and department policies.
Manage staffing coverage on team.
Review and process time logs/time off requests for direct reports.
Support business professional development and continued educational opportunities.
In collaboration with HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events.
All other duties as assigned or required.