Director of Digital Growth

IDEX•Mansfield, OH

21h•Onsite

About The Position

The Director of Digital Growth will lead the strategy, development, and scaling of our digital platforms and new e‑commerce initiatives across our product portfolio. This role is accountable for driving digital revenue growth, improving the end‑to‑end customer experience, and unlocking new commercial models through digital channels. The ideal candidate combines strategic vision with hands‑on execution, deep experience in B2B digital commerce, and the ability to work cross‑functionally across sales, marketing, IT, and operations within an industrial manufacturing environment.

Requirements

BA/BS in marketing, communications, e-commerce, or related field; or equivalent experience
10+ years of experience in digital growth, e‑commerce, or digital product leadership, preferably in B2B or industrial manufacturing.
Proven success launching or scaling B2B e‑commerce and digital platforms.
Strong analytical mindset with the ability to turn insights into action.
Experience working cross‑functionally in complex organizations.
Excellent communication and stakeholder influence skills.

Nice To Haves

Experience supporting distributor or hybrid go‑to‑market models.
Global business exposure

Responsibilities

Lead the digital growth and e commerce strategy, with a clear roadmap tied to revenue, conversion, and customer experience outcomes.
Own the vision and evolution of our digital platforms, including website, portals, and e commerce capabilities.
Develop and optimize end to end customer journeys, using data and insights to improve engagement, conversion, and retention.
Partner with Sales and Marketing to ensure digital platforms support commercial workflows, content strategy, and channel needs.
Establish and track KPIs; continuously test, learn, and optimize performance.
Build business cases for new digital capabilities and manage execution with cross functional teams.
Lead and develop a small team and external partners focused on digital experience and growth.
Monitor industry trends and emerging technologies to inform future digital investments.