Director, Digital Growth Marketing

ThoughtSpot•Mountain View, CA

2d•Hybrid

About The Position

ThoughtSpot is looking for a Director, Digital Growth Marketing to lead our digital growth programs across paid media, organic search, and key conversion paths. This is a hands-on, player-coach role for a leader who can set direction, stay close to execution, and drive measurable results across digital channels. You will directly manage our paid media agency across search, paid social, display, and video, while also managing a team member who oversees our organic search agency. You will work closely with product marketing, integrated marketing, sales, web, design, and regional marketing teams to ensure digital programs are aligned to campaign priorities, GTM motions, and product launches. You will also help improve conversion journeys, strengthen measurement, and evolve the tools and workflows that support efficient, scalable growth. We’re looking for someone who is AI-forward in how they work and how they think about growth, using AI to improve speed, decision-making, creative development, and campaign performance.

Requirements

Significant experience in digital or growth marketing, ideally in B2B SaaS or a high-growth technology company
Deep expertise across paid social, paid search, display, and video
Strong understanding of organic search and how it contributes to traffic, conversion, and pipeline growth
Experience managing paid media agencies directly, with a strong handle on strategy, execution, communication, and budget discipline
Strong analytical skills and confidence using performance data to make decisions, identify tradeoffs, and guide investment
Experience working cross-functionally with marketing, sales, web, and creative teams
Strong understanding of digital conversion strategy, landing page alignment, campaign tracking, SEO, and measurement fundamentals
Ability to manage budgets and forecasts carefully while adapting quickly to changing performance trends
An AI-forward mindset, with the ability to apply AI tools and workflows in practical ways that improve speed, execution quality, creative iteration, and campaign performance
Strong communication and project management skills
Comfort operating in a fast-moving environment with a high bar for execution
Comfortably and confidently integrate artificial intelligence into their daily workflow to increase productivity and quality.
Hands-on experience to leverage AI tools (industry-leading LLMs) to increase productivity, automate routine tasks, and improve work quality.
Speak to the experience of using AI for research, content creation, and document summarization while maintaining ownership of judgment and final decisions.
Write effective prompts to get the most accurate and creative results from AI tools.
Curiosity in exploring new AI tools
Adaptability to quickly learn and implement new, emerging AI technologies
Critical thinking to know when to identify when AI should be used versus when human judgement is necessary

Responsibilities

Lead ThoughtSpot’s digital growth programs across paid media, organic search, and key conversion paths
Directly manage the paid media agency, including planning, execution oversight, performance management, budget alignment, and optimization across channels
Manage and support the team member who oversees the organic search agency, ensuring strong alignment to business priorities, clear execution, and visibility into performance
Guide paid programs across search, paid social, display, video, and other relevant acquisition channels
Set direction on channel investment, budget allocation, and performance priorities across digital programs
Partner with product marketing, integrated marketing, sales, web, and regional marketing teams to align digital execution with campaign priorities, GTM motions, and product launches
Improve digital conversion journeys by aligning audience strategy, messaging, content, landing pages, and funnel follow-through
Oversee organic search performance and ensure it supports broader traffic, conversion, and pipeline goals
Strengthen measurement across digital programs, including campaign tracking, reporting consistency, attribution inputs, and lead quality visibility
Translate performance data into clear insights and recommendations, including reporting on spend efficiency, conversion performance, lead quality, and pipeline contribution
Identify opportunities to improve channel performance and growth based on data, market signals, and business priorities
Partner with design and marketing teams to use AI tools to prototype, iterate, and improve performance creative more efficiently, and bring forward new ideas for how AI can improve digital execution and growth