Manager - Digital Growth Marketing

UFCU•Austin, TX

1d•Onsite

About The Position

The Manager, Digital Growth Marketing leads UFCU’s digital marketing initiatives and drives business growth. The manager manages and optimizes UFCU’s digital marketing channels, including paid digital, search, social media, email, performance marketing, and website. The manager develops digital growth marketing strategies, forecasts, and reports on campaign performance, and works closely with other marketing and cross-functional team members to align growth efforts with broader company objectives. This position requires an analytical mindset, a capacity for creativity, and a proven track record in driving successful digital performance marketing campaigns. The Manager, Digital Growth Marketing is part of the Marketing leadership team, manages the digital services team including email, social, and web, and reports directly to the Chief Marketing Officer.

Requirements

Expert knowledge of digital marketing strategies, including cross-channel campaigns and personalization best practices.
Basic knowledge of the credit union’s business operations and broader financial industry.
Strong knowledge of project management principles and methodologies.
Advanced computer skills including proficiency in database software, Microsoft Office Suite.
Advanced professional verbal and written communication skills with excellent editing, and persuasive and compelling presentation skills.
Strong facilitative communication skills with all levels of leadership, with the ability to collaborate effectively across both technical and non-technical teams.
Strong analytical skills and attention to detail to evaluate end-to-end member experience across multiple channels and touch points.
Ability to synthesize large amounts of data into actionable insights.
Strategic thinker and problem solver who proactively delivers ideas and solutions.
Strong organizational and project management capabilities.
Ability to prioritize and manage multiple deadlines in a fast-paced environment.
Collaborative team player with openness to ideas and feedback.
Bachelor’s Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline. Years of relevant experience may be substituted for degree.
Minimum of five (5) years in a digital marketing or digital product management environment working with paid and organic social media advertising platforms, web-based content management systems, search engine marketing, and email marketing platforms.
Minimum of three (3) years formal or informal management and leadership experience developing, influencing, or leading teams.
Track record of developing digital media strategies, promoting business/product growth and expansion, and implementing a plan to drive the organization’s message.
Deep experience and understanding of digital marketing strategies, including cross-channel campaigns and personalization best practices.
Experience in or work with advertising, media and/or digital agencies.
Must be bondable.

Nice To Haves

Experience evaluating and optimizing marketing technology platforms, including CRM, marketing automation, and personalization tools.
Experience leading CRM implementations or lifecycle marketing programs.
Bilingual Spanish/English
Experience leading technical projects, new platform evaluations, and integrations.
Proficiency in JavaScript, HTML.

Responsibilities

Serve as a people leader with a passion for inspiring, motivating, and developing team members.
Provide guidance and training to attain departmental and individual development goals to support organizational needs.
Act as a role model in transparent communication, two-way dialogue, and proactive communication to the team.
Utilize a proactive, ethical, and consultative approach to build an effective team aligned with UFCU guiding principles and remove obstacles as needed.
Plan, monitor, and appraise job results with an emphasis on coaching employees to achieve desired performance results.
Embrace and promote a change-oriented and continuous process improvement mindset.
Develop and implement digital demand generation and performance marketing strategies to drive member growth, product adoption, and engagement.
Lead and optimize paid digital marketing efforts across channels, balancing growth objectives with efficient use of marketing spend.
Own digital contribution to key business outcomes, including account acquisition, conversion rates, and funnel performance.
Achieve defined digital growth targets, including acquisition volume, cost efficiency, and conversion performance.
Partner with cross-functional teams and external agencies to align strategies and present recommendations to senior leadership.
Lead SEO strategy and optimization to improve visibility and organic growth.
Partner with Brand and Content teams to inform creative strategy based on performance insights and audience behavior.
Lead cross-functional efforts to improve digital funnel performance, including trial, conversion, and activation rates.
Oversee testing strategies, including A/B and multivariate testing, to continuously improve campaign and digital experience performance.
Ensure digital marketing efforts are aligned with UFCU’s brand narrative and voice.
Evaluate, recommend, and implement new digital marketing opportunities and technologies.
Lead CRM strategy, implementation, and ongoing optimization, including marketing automation, segmentation, and personalization capabilities.
Design and optimize end-to-end member lifecycle journeys across acquisition, onboarding, engagement, and retention.
Define segmentation strategies and audience frameworks to enable scalable, personalized member engagement.
Develop and execute targeted, trigger-based campaigns leveraging member behavior and data insights.
Partner with Analytics and IT to enable data integration and deliver scalable personalization strategies.
Continuously optimize lifecycle marketing efforts to improve engagement, cross-sell, and long-term member value.
Own performance optimization across digital channels, using data and insights to improve acquisition, conversion, and engagement outcomes.
Translate analytics outputs into actionable marketing strategies and campaign adjustments.
Partner with Analytics to define measurement frameworks, attribution approaches, and reporting requirements.
Monitor and communicate performance against KPIs, ensuring alignment with UFCU’s growth and business objectives.
Leverage data to identify trends, opportunities, and areas for continuous improvement across the member journey.
Evaluate, implement, and optimize marketing technology platforms, including CRM, marketing automation, and personalization tools.
Own or influence the marketing technology roadmap in partnership with IT and Analytics.
Partner with IT and cross-functional teams to ensure seamless integration of marketing technologies and data sources.
Stay current on emerging digital trends and innovations, bringing forward new capabilities to enhance marketing effectiveness and member experience.
Build internal relationships and serve as the communication bridge between digital marketing, product marketing, data analytics, and functional areas including Analytics and IT.
Partner closely with cross-functional teams to ensure alignment on strategies, execution, and measurement.
Lead media partner agencies dedicated to paid performance marketing initiatives.
Assess current efficiencies, research vendor partners, and manage the vendor relationship to ensure all digital strategies are maximized.
Ensure contract work meets service level agreements, quality, brand, schedule, and budgetary requirements.
In collaboration with senior leadership and other department managers, establish annual budget with identification of planned expenses for new or enhanced programs and services.
Ensure effective control of results and take action to guarantee achievement of objectives that fall within designated budget.
Actively pursue cost improvement opportunities to reduce capital costs, operational cost, and expenses.
Adhere to all company policies, procedures and business ethics codes.
Complete required regulatory training as assigned.
Maintain strict adherence and compliance to all laws, rules, regulations and internal controls specific to your role, including but not limited to Bank Secrecy Act, Anti-Money Laundering, USA Patriot Act, OFAC and Fair Lending regulations.