Vice President, Digital Marketing & Growth

LAGOS•Philadelphia, PA

About The Position

The Vice President of Digital Marketing & Growth is a senior leadership role responsible for defining and executing LAGOS' digital growth strategy across acquisition, E-commerce, retention, and customer experience. This individual will own the performance and evolution of the digital business, ensuring that marketing, ecommerce, lifecycle, analytics, and technology initiatives work together to drive customer growth, engagement, and revenue. The role requires a strategic operator who can blend brand stewardship with performance discipline, translating the LAGOS brand into a best-in-class digital experience while building a scalable engine for customer acquisition, retention, and long-term value creation. The Vice President of Digital Marketing & Growth will partner closely with leadership across Brand, Creative, Merchandising, Technology, Retail, and Finance to align priorities, establish accountability, and create a customer-centric operating model grounded in data, testing, measurement, accountability, and continuous improvement.

Requirements

A bachelor’s degree in Marketing, Business, Communications, or a related field; (MBA preferred)
10-15+ years of experience in digital marketing, with at least 5 years in a leadership role
Proven track record of driving digital growth and revenue impact
Deep expertise in: SEO/SEM, Paid media strategy, Marketing automation, Performance marketing, Analytics and reporting tools
Experience in scaling digital strategy for enterprise or high-growth companies
Strong understanding of customer journey mapping and personalization
Familiarity with emerging technologies (AI in marketing, programmatic advertising, etc.)

Nice To Haves

Responsibilities

Define and execute the overall digital growth strategy, aligning acquisition, conversion, retention, customer experience, and revenue objectives with broader omnichannel goals.
Partner with executive leadership to establish priorities, allocate resources, and drive the evolution of LAGOS' digital business.
Develop and maintain a KPI framework that measures business performance across customer acquisition, customer retention, conversion, customer lifetime value, and revenue growth.
Establish clear accountability across digital functions, ensuring ownership of outcomes rather than activities.
Identify emerging consumer, technology, and commerce trends that can create competitive advantage and accelerate growth.
Lead customer acquisition strategy across paid media, organic search, affiliate, content, and any emerging channels.
Ensure marketing investments are aligned to efficient customer acquisition, profitable growth, and long-term customer value.
Partner with agencies and internal teams to develop and execute integrated growth plans.
Establish measurement frameworks to evaluate channel effectiveness, incrementality, and contribution to customer and revenue growth.
Own customer retention and lifecycle marketing strategies across email, SMS, loyalty, clienteling, direct mail, and other owned channels.
Develop programs that increase repeat purchase behavior, customer lifetime value, and long-term customer engagement.
Build segmentation, personalization, and customer journey strategies that deliver relevant and meaningful customer experiences.
Ensure retention initiatives are coordinated across digital, retail/concession, and customer service touchpoints.
Establish performance measurement, reporting frameworks, dashboards, and operating cadences that enable data-driven decision making across the organization.
Leverage customer insights and business intelligence to identify growth opportunities and optimize performance.
Partner with the Technology team to strengthen attribution, customer identification, data integrity, and measurement capabilities.
Translate data and insights into actionable recommendations that improve acquisition, conversion, retention, and customer lifetime value.
Build, mentor, and lead a high-performing digital organization aligned around customer growth, business performance, and accountability.
Lead internal teams and external partners, establishing clear goals, priorities, and performance expectations.
Foster a culture of collaboration, innovation, ownership, and continuous improvement.
Partner closely with Brand, Creative, Merchandising, Retail, Technology, Finance, and Operations teams to align priorities, improve decision-making, and ensure digital initiatives support enterprise objectives.
Develop and manage digital budgets across marketing, technology, ecommerce, and growth initiatives.
Allocate resources and investments to maximize customer growth, business performance, and long-term value creation.
Monitor and optimize spend across channels, vendors, and strategic partners to ensure efficient use of capital.
Evaluate investment performance against revenue growth, profitability, customer acquisition, retention, and customer lifetime value objectives.