Director of Demand Generation

Safe Security•California, NY

3d•Remote

About The Position

At SAFE Security, our mission is bold and ambitious: We Will Build CyberAGI — a super-specialized system of intelligence that autonomously predicts, detects, and remediates threats. This isn’t just a vision—it’s the future we’re building every day, with the best minds in AI, cybersecurity, and risk. At SAFE, we empower individuals and teams with the freedom and responsibility to align their goals, ensuring we all move towards this goal together. We operate with radical transparency, autonomy, and accountability—there’s no room for brilliant jerks. We embrace a culture-first approach, offering an unlimited vacation policy, a high-trust work environment, and a commitment to continuous learning. For us, Culture is Our Strategy—check out our Culture Memo to dive deeper into what makes SAFE unique. At SAFE, we’re building an AI-native cyber risk platform that helps CISOs make faster, defensible decisions. As Director of Demand Generation, you will own the global demand strategy and pipeline outcomes, partnering closely with Sales, RevOps, and Product Marketing to drive predictable, high-quality growth. This is not a channel-operator role. This is a build-the-engine, own-the-number role.

Requirements

7+ years in B2B SaaS demand generation, growth, or revenue marketing roles
Proven track record of owning pipeline and outcomes in mid-market and enterprise environments
Deep experience across the full funnel – acquisition, engagement, and nurture – including paid media, email, content syndication, third-party demand, and partnerships
Strong operational mindset with hands-on experience in forecasting, attribution, and performance analytics
Fluency with Marketo, Salesforce, ZoomInfo, GA4, and modern marketing stacks
Clear, executive-level communicator capable of simplifying complex tradeoffs

Nice To Haves

Familiarity with AI-powered marketing and automation workflows (e.g., Clay, n8n, modern CDPs, or analytics platforms like Snowflake/Looker) is a plus
Cybersecurity experience is a strong plus, but not required

Responsibilities

Demand strategy & pipeline outcomes Define and execute the global demand generation strategy, aligned to company growth goals, ICPs, and GTM priorities Translate revenue and pipeline targets into clear demand plans, forecasts, coverage models, and operating metrics Own pipeline creation and influence across segments, regions, and motions
Sales alignment & GTM execution Partner with Sales leadership on pipeline planning, forecast credibility, and account coverage Ensure tight alignment between demand programs, SDR execution, and AE priorities Support account and territory strategy with data-driven insights
Core demand programs & channels ABM: Lead a targeted, sales-aligned, and measurable account-based motion Integrated Campaigns: Drive always-on and moment-based campaigns across owned, paid, and third-party channels Paid Media: Own the global paid strategy across search (SEM/SEO), social, display, and emerging channels Third-Party Demand: Own and optimize intent, content syndication, review platforms, and publisher partnerships Webinars & Virtual Programs: Build scalable programs that generate a qualified pipeline and amplify thought leadership
Operating rigor & measurement Build clear measurement frameworks, definitions, and attribution models in partnership with RevOps Hands-on ownership and day-to-day operation of the demand tech stack: Marketo, Salesforce, ZoomInfo, GA4, and related tools Inspect performance regularly, optimize spend, and reallocate based on impact and ROI Communicate pipeline results, insights, and tradeoffs clearly to executive leadership