Director of Demand Generation

Saltbox•Los Angeles, CA

2d•$160,000 - $190,000•Remote

About The Position

Saltbox makes the hardest parts of running a small online business simple. Our workspaces bring together flexible warehouse suites, offices, and hands-on logistics support, all designed to help eCommerce entrepreneurs scale with confidence. Our members run businesses across Fashion & Apparel, Health & Beauty, Electronics, Household Goods, and more. When you join Saltbox, you're not just joining a company, you're helping real small business owners in your own backyard succeed. Saltbox grows on demand: the leads, tours, and pipeline that keep our buildings full, move members into logistics services, and make a new market launch land. This is a newly created seat at the center of that engine. To start, this is a player-coach role. You'll design the systems and coach the team, and also run tactical work yourself while the team is small. Your job is to define and build demand generation for scale, the systems, the launch strategy, and the team bench it needs. We're opening new markets and growing services revenue at the same time, and both depend on a demand engine that doesn't exist yet in a repeatable form. You get to build it, the strategy, the launch playbook, and the team. What the job looks like This role sits where three things meet: the demand that keeps stabilized buildings full, the strategy that makes a new market launch land, and the team and systems that make both repeatable rather than one-off. You're translating revenue goals into a pipeline plan, shaping how content and campaigns drive services adoption alongside occupancy, and building the bench underneath you so demand generation scales.

Requirements

7+ years in demand generation or growth marketing, with at least 2 years managing people
You don't just use AI yourself, you raise the AI fluency of the team you lead. We expect concrete examples of what you've shipped and who's better at AI because of you.
Experience owning a lead and revenue number (MQLs, SQLs) you were accountable to
A market launch or cross-channel campaign you planned and ran, with metrics to back it up
Strong with campaign analytics across paid, organic, website, and email
Comfortable as a player-coach, hands-on yourself while the team is small

Responsibilities

Set the demand strategy across owned, paid, and partner channels that keeps buildings full and backfills churn
Translate company revenue goals into a pipeline plan you can defend in front of leadership
Keep campaigns, content, and launches working as one strategy, not disconnected efforts
Own the go-to-market campaign for every new market and building, from plan through results
Set and manage the launch budget across digital, traditional, and partnership spend
Build each launch plan with the local team so it fits real market conditions
Manage and coach your direct reports as the team grows from a lean start
Hold the digital and content agencies to the same standard as the internal team
Run hands-on onboarding for each new hire and partner until they're fully ramped
Set clear KPIs for reports and partners alike, and review progress against them on a regular cadence
Own the marketing pipeline numbers and report them to leadership weekly, monthly, and quarterly
Oversee paid and owned performance, optimizing for lead volume and cost per lead
Direct which recurring workflows (reporting, content drafting, campaign ops) get handed to AI agents
Partner with Revenue Ops to keep lead scoring, funnel stages, and reporting accurate
Step into the tactical work yourself where gaps exist while the team is small