Director of Demand Generation

Meeting Tomorrow

3d•$140,000 - $186,001•Hybrid

About The Position

Meeting Tomorrow is seeking a Director of Demand Generation to own and grow the company's inbound revenue. This role involves driving leads through paid advertising (Google, LinkedIn), organic search and SEO, and AI-powered search and LLM visibility. The Director will report to the COO and collaborate with Sales and Marketing teams. This is a 'builder' role where the individual will define strategy, manage channels, and develop agentic workflows for efficiency. Success will be measured by revenue generated, not just pipeline or activity.

Requirements

Proven SEO expertise: ability to make a website and its content rank, with demonstrable results and understanding of technical and content aspects.
Hands-on experience building AI agents or agentic workflows; must have built at least one agent that automated a real function.
A clear track record of digital lead growth tied to revenue, with the ability to show specific channel impact on the business.
Strong data fluency: ability to own numbers, conduct analysis, and present pipeline performance to leadership.
Experience with paid media platforms (Google Ads, LinkedIn) and marketing automation or CRM systems (HubSpot, Marketo, ActiveCampaign, or equivalent).
Experience carrying a revenue number, not just a channel number, and defending acquisition budgets.
Ability to walk into ambiguity, build structure, and make progress independently.

Nice To Haves

Builder mentality: proactive in identifying and addressing gaps.
Entrepreneurial approach to channels: ability to identify and scale successful strategies while quickly moving on from unsuccessful ones.
Systems and automation thinking: focus on creating compounding demand generation functions.
Partnership approach with Sales: viewing pipeline as a team effort.

Responsibilities

Own pipeline end to end: qualified leads across inbound and outbound channels, from first touch to sales handoff.
Manage paid advertising: Google Ads and LinkedIn, with full budget accountability and a focus on conversion.
Drive organic search and SEO: optimize content and website for Google search visibility and relevant buyer terms.
Develop presence in AI-powered search and recommendation environments (LLM and GEO).
Build and manage agentic workflows to automate marketing functions and improve efficiency.
Track and report on demand generation KPIs: CPL, MQL volume and quality, MQL-to-SQL conversion, pipeline contribution, and CAC.
Make budget decisions for demand generation, with COO oversight.
Build and execute the demand generation roadmap, aligned to revenue targets and Sales priorities.
Own SEO strategy and execution: keyword targeting, on-page optimization, content signals, and technical SEO in partnership with the web team.
Manage paid media across Google and LinkedIn: campaign structure, targeting, creative testing, and budget allocation.
Develop Meeting Tomorrow's presence in AI-powered search (ChatGPT, Perplexity, Google AI Overviews) through GEO strategies.
Build and iterate on agentic workflows that automate repeatable marketing functions, from lead scoring to outreach sequencing.
Run A/B tests and side-by-side comparisons across channels to continuously improve performance.
Partner with Sales on lead handoff, pipeline review cadences, and feedback loops.
Ensure all outbound programs comply with CAN-SPAM, GDPR, and CCPA.