Director of Demand Generation

Ivo Inc.•San Francisco, CA

9d•$200,000 - $230,000

About The Position

Ivo builds AI products that help companies solve their most difficult contracting problems. This role will own Ivo's demand generation engine, with direct accountability for qualified pipeline. It is a high-autonomy, high-impact role focused on performance marketing and pipeline-driving campaigns. The successful candidate will own paid channel strategy and execution, including budget planning, audience design, creative testing, and optimization. They will also plan, build, launch, and measure integrated campaigns designed to produce pipeline. The role inherits a working demand engine, a real budget, and requires daily partnership with Sales, Product Marketing, and RevOps to improve the marketing-to-sales funnel.

Requirements

5+ years in B2B demand generation or performance marketing at high-growth software companies.
Deep hands-on experience running paid channels at both the operational and strategic level.
Proven track record of managing real budgets and demonstrating the pipeline they produced.
Experience owning a seven to eight figure annual paid budget.
A track record of launching, scaling, and killing campaigns based on evidence.
Strong analytical and measurement skills across attribution, experimentation, lead and account quality, and unit economics.
Comfortable in HubSpot, Salesforce, and BI tools, and able to build own reporting.
Experience marketing to skeptical buyers in sales-assisted motions.
A builder's instinct for AI-native tooling: programmatic personalization, automated workflows, and rapid experimentation platforms.
Experience managing performance agencies and holding them to required standards.
Experience managing a marketing website, including landing pages, conversion optimization, and working in website platforms like Webflow, Vercel or Framer.
Comfort operating with high autonomy in a fast-moving environment where you define the process rather than inherit it.

Nice To Haves

Selling to legal, finance, or security audiences is a plus.

Responsibilities

Own paid acquisition strategy and execution across Paid Search, Paid Social, Out-of-Home, Sponsorships, CTV, and emerging channels, including partnering with and leading agencies on planning, forecasting, budget pacing, audience design, and creative testing.
Design and run integrated campaigns end to end: concept, audience, offer, landing page, copywriting, paid amplification, sales enablement, and post-campaign analysis.
Own the marketing-to-sales funnel with Sales and RevOps, using lead quality, conversion rates, and pipeline progression as the primary metrics.
Develop segmentation and targeting strategies for in-house legal buyers: General Counsel, legal ops leaders, and the CFOs and COOs who sign off on legal tooling.
Run rigorous experimentation and incrementality measurement, and turn successful strategies into repeatable playbooks across channels and segments.
Build AI-enabled workflows for creative production, targeting, reporting, and optimization.
Test new demand generation motions across ABM, events, partnerships, and outbound-assist programs, focusing on those that produce incremental pipeline.