Director of Demand Generation

Ivo•San Francisco, CA

8d•Onsite

About The Position

Ivo builds AI products that help companies solve their most difficult contracting problems. At Ivo, you will work on challenging problems with colleagues who have high standards for each other, move fast, and care deeply about their craft. This role is a high-autonomy, high-impact position focused on performance marketing and pipeline-driving campaigns. You will own the demand generation engine with direct accountability for qualified pipeline. You will inherit a working demand engine and budget, and partner with Sales, Product Marketing, and RevOps to improve the marketing-to-sales funnel.

Requirements

5+ years in B2B demand generation or performance marketing at high-growth software companies.
Deep hands-on experience running paid channels at both the operational and strategic level.
Managed real budgets and can show the pipeline they produced.
Experience owning a seven to eight figure annual paid budget.
A track record of launching, scaling, and killing campaigns based on evidence.
Strong analytical and measurement skills across attribution, experimentation, lead and account quality, and unit economics.
Comfortable in HubSpot, Salesforce, and BI tools, and able to build your own reporting.
Experience marketing to skeptical buyers in sales-assisted motions.
A builder's instinct for AI-native tooling: programmatic personalization, automated workflows, and rapid experimentation platforms that scale you.
Experience working in a startup environment is preferred but not required.
Relentlessly resourceful.
Strong internal sense of urgency.
Bias towards doing things today, rather than tomorrow.

Nice To Haves

Selling to legal, finance, or security audiences is a plus.
Experience working in a startup environment is preferred but not required.

Responsibilities

Own paid acquisition strategy and execution across Paid Search, Paid Social, Out-of-Home, Sponsorships, CTV, and emerging channels, including partnering with and leading agencies on planning, forecasting, budget pacing, audience design, and creative testing.
Design and run integrated campaigns end to end: concept, audience, offer, landing page, copywriting, paid amplification, sales enablement, and post-campaign analysis.
Own the marketing-to-sales funnel with Sales and RevOps, using lead quality, conversion rates, and pipeline progression as the primary metrics.
Develop segmentation and targeting strategies for in-house legal buyers: General Counsel, legal ops leaders, and CFOs and COOs who sign off on legal tooling.
Run rigorous experimentation and incrementality measurement, and turn successful strategies into repeatable playbooks across channels and segments.
Build AI-enabled workflows for creative production, targeting, reporting, and optimization.
Test new motions across ABM, events, partnerships, and outbound-assist programs, focusing on those that produce incremental pipeline.
Manage performance agencies and hold them to required standards.
Manage a marketing website, including landing pages, conversion optimization, and working in website platforms like Webflow, Vercel or Framer.
Operate with high autonomy in a fast-moving environment where you define the process.