Knox JD Template

Knox Systems

About The Position

The Director of Demand Generation, ABM, and Marketing Operations owns Knox's digital demand engine - driving awareness, interest, and pipeline generation across the full customer journey. You will set demand and ABM strategy while staying hands-on in execution, especially early on. Your primary mandate is measurable, sales-aligned pipeline. MQLs are an input, not the end goal. You'll work closely with Sales, Content, Product, Solutions, Finance, and Revenue Operations to keep marketing tightly aligned to pipeline outcomes and business priorities.

Requirements

5+ years of B2B demand generation experience in SaaS or complex, technical products
Proven track record generating sales-aligned pipeline through digital demand and ABM programs
Strong experience across digital demand channels: paid advertising, website optimization, email and lead nurturing, digital ABM, and performance marketing
Demonstrated ability to build data-driven targets, develop forecasts, and optimize based on results
Hands-on experience with marketing operations and martech: attribution, lead scoring, routing, CRM integration, and marketing automation
U.S. citizenship required. Dual citizenship is not permitted for this role. Candidates must be able to provide documentation verifying sole U.S. citizenship status as part of the background check process.

Responsibilities

Own demand generation strategy with a primary focus on pipeline creation and revenue impact, not lead volume
Design, execute, and scale digital-first demand programs across paid media, website, email, lead nurturing, digital ABM, and other performance channels
Build and manage demand generation budgets with continuous ROI tracking and reallocation based on performance
Consistently meet or exceed pipeline targets; report results and learnings to the executive team
Build and iterate on tiered ABM programs aligned with Sales account strategy, supporting multi-touch, multi-channel engagement across buying committees
Leverage intent signals and first-party data to prioritize accounts and personalize outreach at scale
Support long, complex buying cycles typical in federal and regulated markets
Define and scale marketing operations processes and martech stack, including marketing automation, attribution, lead scoring, lead routing, lifecycle stages, and Sales handoffs
Implement and optimize tools such as marketing automation platforms, CRM integrations, intent data providers (e.g., ZoomInfo), and sales engagement platforms
Build and maintain dashboards and reporting that align Marketing, SDR, and Sales teams around shared pipeline metrics and accountability
Own the Knox website as a core demand and conversion engine - keeping it continuously updated, optimized, and aligned with digital campaigns
Partner with Content on SEO and AEO strategy while owning technical, operational, and performance aspects that drive discoverability and conversion
Define data-driven demand and pipeline plans using top-down targets and bottom-up forecasting in close partnership with Sales and Finance
Build repeatable playbooks across digital demand, ABM, and ops to support scale