Director of Creative and Comms

Magic Spoon•New York, NY

2d•$150,000 - $170,000

About The Position

Magic Spoon is hiring a Director of Creative and Comms to shape how the brand looks and sounds across social, design, influencers, affiliates, public relations, and earned media. The role aims to make the brand culturally resonant and encourage people to talk about, share, follow, and identify with it. This is a hands-on working-manager position. The Director will develop ideas, set creative direction, and contribute directly to the work, from rapid-turn social posts and launch graphics to broader creative concepts. The role reports to the CMO and leads a team of three: a Graphic Designer, a Social Media Manager, and an additional role to be shaped as the team grows. The position is ideally based in New York City, with three office days per week, but remote work may be considered for the right candidate. The Director will lead creative development in partnership with the Graphic Designer, oversee social media with the Social Media Manager, manage PR and earned media including the agency partner, and build influencer and affiliate networks. They will collaborate with Brand & Innovation and Growth on the marketing calendar, manage freelancers and external partners, and own the creative budget. The anticipated annual base salary range is $150,000–$170,000, dependent on job-related factors. Total compensation includes equity and benefits.

Requirements

Hands-on graphic design skills and a portfolio that includes work personally made, not only work directed.
8–10+ years of experience across social, communications, influencer, PR, creative, or brand marketing.
At least 3 years managing people, not just projects.
Experience leading a team as a working manager, setting direction while personally doing a meaningful share of the work.
A track record of making a brand feel culturally alive, with examples of work that broke through, got people talking, or changed perceptions of a brand.
Strong creative judgment and the ability to distinguish genuine cultural participation from trying too hard.
Experience leading PR and earned media, directly or through agency partners.
Experience building influencer and creator programs that go beyond paid one-off partnerships.
Comfort working quickly with imperfect information and testing smart, scrappy ideas.
A point of view on internet culture, social platforms, creators, and what makes people want to share something.
Strong collaboration skills and the ability to work closely with Brand, Growth, and the wider business.
Authorization to work in the United States; the company cannot sponsor work visas.

Nice To Haves

Experience in food, beverage, or CPG, especially at a challenger or DTC-native brand.
Motion, video editing, or short-form content skills, such as After Effects, Premiere, or CapCut.
Based in New York City.
A personal social presence or point of view that demonstrates familiarity with the culture the role will engage.

Responsibilities

Lead creative development and make work in partnership with the Graphic Designer, including designing social posts, writing copy, and building PR kits.
Art direct the team and ensure creative work remains unmistakably Magic Spoon.
Generate both large-scale and scrappy ideas, choosing approaches suited to the moment.
Lead and grow a team comprising a Graphic Designer, Social Media Manager, and one additional open role.
Run social media with the Social Media Manager, including formats, trends, and timely reactions.
Own public relations and earned media, including the agency partner.
Build the brand’s influencer and affiliate network.
Monitor culture and identify opportunities to act quickly.
Partner with Brand & Innovation and Growth on the marketing calendar.
Manage freelancers and external partners and own the creative budget.
Contribute hands-on graphic design, from quick-turn social content to major launch work.