Director of Creative and Comms

Magic Spoon•New York, NY

1d•Hybrid

About The Position

Magic Spoon is hiring a Director of Creative and Comms to make the brand more culturally visible and to own how it looks and sounds across social, design, influencers, affiliates, public relations, and earned media. The role brings design, social, creators, and PR together as one integrated engine focused on building a brand people want to talk about, share, follow, and be associated with. This is a hands-on working manager role. The Director will develop ideas, set creative direction, and contribute directly to the work, from quick-turn social posts and launch graphics to larger experimental concepts. Reporting to the CMO, the role leads a team of three: a Graphic Designer, a Social Media Manager, and a third position to be shaped as the team grows. The role is ideally based in New York City, with three office days per week, though remote work may be possible for the right candidate. Magic Spoon makes protein-rich, lower-sugar versions of childhood breakfast favorites. The company launched in 2019 and sells online and in stores nationwide, with products including cereal, Protein Oatmeal, and Protein Granola.

Requirements

Hands-on graphic design skills and a portfolio demonstrating work personally created, not only work directed.
8–10 or more years of experience across social, communications, influencer marketing, public relations, creative, or brand marketing.
At least 3 years of experience managing people.
Experience leading a team as a working manager, setting direction while personally contributing a meaningful share of the work.
A track record of making a brand feel culturally alive, with examples of work that broke through, generated conversation, or changed perceptions of a brand.
Strong creative judgment and the ability to distinguish authentic cultural relevance from efforts that try too hard.
Experience leading PR and earned media, directly or through agency partners.
Experience building influencer and creator programs beyond paid one-off engagements.
Comfort working quickly with imperfect information and testing smart, scrappy ideas.
A strong point of view on internet culture, social platforms, creators, and what makes people want to share content.
Strong collaboration skills and the ability to work closely with Brand, Growth, and the wider business.

Nice To Haves

Experience in food, beverage, or CPG, especially with a challenger or DTC-native brand.
Motion, video editing, or short-form content skills, including experience with After Effects, Premiere, or CapCut.
Based in New York City.
A personal social presence or point of view that demonstrates familiarity with the culture the role is expected to engage.

Responsibilities

Lead creative development and execution in partnership with the Graphic Designer, including designing social posts, writing copy, and building PR kits.
Art direct the team and ensure creative work remains unmistakably Magic Spoon.
Develop both large-scale creative ideas and scrappy concepts, matching the idea to the opportunity.
Lead and grow a team of three, including the Graphic Designer, Social Media Manager, and a future open role.
Run social media with the Social Media Manager, including formats, trends, and fast reactions.
Own public relations and earned media, including management of the agency partner.
Build the influencer and affiliate network.
Monitor culture and identify opportunities to respond quickly with relevant work.
Partner with Brand & Innovation and Growth on the marketing calendar.
Manage freelancers and external partners.
Own the creative budget.

Benefits

Competitive salary and equity.
Bonus eligibility.
Health, vision, and dental insurance fully covered for employees, with 50% coverage for dependents.
401(k) with company match.
Generous parental leave.
Flexible vacation.
Paid company holidays.
Paid sick leave.
Catered lunch in the office.
Dog-friendly office.
Unlimited cereal.