Director of Content & Production

National Painting Group • Fort Collins, CO

1d • $150,000 - $180,000 • Hybrid

About The Position

National Painting Group is hiring a hands-on Director of Content & Production to own content for Painting Business Pro and co-founder Eric Barstow’s personal brand. The role spans the complete content process, from ideation and strategy through scripting, production, editing, delivery, and analytics. The director will work closely with Painting Business Pro’s Head of Marketing on that brand’s direction and directly with Eric on his personal brand.

During the first 30 days, the director will take content production in-house from a vendor and establish an end-to-end workflow. They will initially work without an internal content team, then build the systems and team—including one or two editors—as content scales. The role is based in Fort Collins, Colorado, with in-person work one to three days per week for studio filming and event coverage; otherwise, the employee may work where they work best.

By day 90, the role is expected to establish a clear strategy for both brands and a monthly content publishing rhythm. By month 12, goals include increasing Painting Business Pro’s monthly views and followers by 300% year over year, adding 50,000 followers to Eric’s YouTube channel, reaching more than 200,000 followers across all channels, and achieving thousands of views on every post. This is a full-time role with a base salary of $150,000–$180,000, depending on experience and track record, plus a performance bonus tied to content output and channel growth.

Requirements

• Demonstrated ability to personally grow a personal brand or channel, supported by analytics.
• Experience across the full content process: topic selection, scripting and hooks, capture, editing, and delivery.
• Knowledge of long-form audience retention and how content approaches differ across YouTube, Instagram, and Facebook.
• Ability to run studio and live-event productions, including multi-camera setups, lighting, and audio.
• AI is integrated into the candidate’s workflow, and their output demonstrates its use.
• Ability to quickly learn a founder’s voice, protect the brand, and work closely with a Head of Marketing.
• Ability to develop a game plan from a problem and desired outcomes.
• Hands-on creator and operator who can produce content rather than only delegate.
• Willingness to work in person in Fort Collins one to three days per week for filming and event content.
• Full-time commitment as the role’s sole focus.

Nice To Haves

• Experience hiring and leading a small team of editors.
• Experience filming live events and conferences.

Responsibilities

• Take over from the current vendor and bring ideation, scripting, filming, editing, and delivery in-house within the first 30 days.
• Establish an end-to-end content workflow.
• Own content strategy and pre-production for both brands, selecting topics, writing scripts and hooks, and planning visuals.
• Work with the Painting Business Pro Head of Marketing on brand direction and with Eric Barstow on his personal brand.
• Operate cameras and manage multi-camera production, lighting, audio, sets, and photography in the studio and at events.
• Create and deliver long-form and short-form content for YouTube, Instagram, and Facebook.
• Review analytics and use results to inform future content planning.
• Keep up with platforms and trends, and integrate AI into ideation, editing, and delivery.
• Develop clear brand strategies and a monthly publishing rhythm by day 90.
• Work toward the stated channel growth and content performance goals by month 12.
• Build and prove content systems, then grow the team as the operation scales.

Benefits

• Performance bonus of 10–15% of base salary, tied to content output and channel growth.
• Medical, dental, and vision programs, with the company contributing up to $400 per month toward the employee’s selection.
• Tools and technology stipend of up to $150 per month.
• Unlimited paid time off.
• Training and development programs for personal and professional growth.
• Balanced work culture focused on meaningful work and sustainable performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed