Director of Content Marketing

Ministry Brands • Alpharetta, GA

1d • Hybrid

About The Position

Ministry Brands is looking for a Director of Content Marketing to join our growing team! Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good. Available Location: Alpharetta, GA Hybrid Working: Team members are expected to come into the Alpharetta office as needed, based on business requirements and team collaboration needs. There is no fixed minimum number of in-office days; instead, attendance will be determined by project demands, meetings, and leadership guidance. Position Overview You will run content like a business inside marketing, directly responsible for how content drives pipeline, conversion, and revenue across the organization. The Director of Content Marketing is a strategic and hands-on leader responsible for building and operating a high-performing content engine that fuels demand generation, customer acquisition, and expansion. This is a player-coach role where you will set the vision, lead a team, and execute high-impact work. You will partner closely with Demand Generation, Product Marketing, Lifecycle Marketing, and Sales to ensure content is fully embedded into revenue-driving programs.

Requirements

• Strategic leader who understands how content drives pipeline and revenue
• Hands-on operator who can execute high-quality work when needed
• Deep experience in B2B SaaS demand generation and content marketing
• Data-driven mindset focused on outcomes over outputs
• Strong cross-functional collaborator with the ability to influence across teams
• Experienced in SEO and evolving search trends, including generative search
• Passionate about building content that drives engagement, conversion, and growth

Responsibilities

• Define and own the content strategy aligned to demand generation priorities and revenue targets
• Ensure content supports pipeline creation, conversion, and customer expansion across the full funnel
• Partner with Demand Generation to embed content into integrated campaigns and always-on programs
• Align content plans to GTM initiatives, campaign calendars, and portfolio priorities
• Ensure content is not a support function, but a core driver of the demand generation engine
• Lead and develop a team of content strategists and specialists across SEO/GEO, social, and editorial
• Oversee social, editorial, and PR execution to ensure alignment and performance
• Establish clear roles, workflows, and standards across the team
• Build a scalable, high-performing content engine that operates proactively, not reactively
• Personally contribute to high-impact content including campaigns, thought leadership, and conversion-focused assets
• Lead from the front, stepping into execution when needed to ensure quality, speed, and impact
• Guide the creation of campaign content, landing pages, nurture programs, and sales enablement materials
• Ensure all content is built to drive engagement, conversion, and revenue outcomes
• Work directly with Demand Generation Managers to drive pipeline across portfolios
• Ensure content supports conversion across lead → opportunity → closed-won
• Partner with Performance & Customer Marketing on always-on demand generation and customer marketing programs
• Support Lifecycle Marketing with content that drives engagement, retention, and expansion
• Own the end-to-end content strategy across all portfolios, aligned to demand generation, lifecycle marketing, and revenue goals
• Define how content supports the full funnel, from awareness to conversion to expansion
• Translate product positioning and GTM priorities into scalable content plans and campaign frameworks
• Establish content priorities, themes, and editorial direction based on business goals and performance data
• Ensure content is mapped to key audiences, personas, and stages of the buyer journey
• Create a repeatable content engine that supports campaigns, always-on programs, and lifecycle marketing
• Continuously refine strategy based on performance insights, pipeline impact, and evolving market needs
• Own organic growth strategy across SEO and generative search (GEO), driving visibility, intent capture, and inbound demand
• Manage and develop the SEO/GEO Manager to improve performance across traditional and AI-driven search
• Ensure all content is optimized for discoverability, ranking, and conversion
• Own editorial quality, voice, and messaging consistency across all content
• Ensure content is clear, compelling, and conversion-focused
• Guide the development of high-performing content across campaigns, website, and sales enablement
• Own social media and community strategy to drive distribution, engagement, and audience growth
• Ensure consistent brand presence and messaging across all channels
• Turn content into ongoing interaction with prospects and customers
• Manage and guide the PR firm to ensure alignment with positioning, messaging, and business priorities
• Drive awareness and credibility through coordinated PR efforts
• Ensure PR is integrated into campaigns and overall content strategy
• Partner with Product Marketing to translate positioning and messaging into market-ready content
• Work with Creative & Brand to ensure content is visually compelling and aligned to brand standards
• Collaborate with Marketing Intelligence to measure performance and continuously optimize
• Align closely with Demand Gen, Customer, Lifecycle, and Sales to ensure content is driving measurable outcomes

Benefits

• Robust healthcare options
• Flexible paid time off
• 80 hours of paid sick/safe leave
• 11.5 days of fully paid holidays
• Paid parental leave
• Mental health support through an Employee Assistance Program
• Professional development reimbursement
• Employee Recognition & Rewards through Nectar

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed