Director of Content Marketing

Ministry Brands • Alpharetta, GA

3d • Hybrid

About The Position

Ministry Brands is looking for a Director of Content Marketing to join our growing team! Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement – advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good. The Director of Content Marketing is a strategic and hands-on leader responsible for building and operating a high-performing content engine that fuels demand generation, customer acquisition, and expansion. This is a player-coach role where you will set the vision, lead a team, and execute high-impact work. You will partner closely with Demand Generation, Product Marketing, Lifecycle Marketing, and Sales to ensure content is fully embedded into revenue-driving programs.

Requirements

• Strategic leader who understands how content drives pipeline and revenue
• Hands-on operator who can execute high-quality work when needed
• Deep experience in B2B SaaS demand generation and content marketing
• Data-driven mindset focused on outcomes over outputs
• Strong cross-functional collaborator with the ability to influence across teams
• Experienced in SEO and evolving search trends, including generative search
• Passionate about building content that drives engagement, conversion, and growth

Responsibilities

• Define and own the content strategy aligned to demand generation priorities and revenue targets
• Ensure content supports pipeline creation, conversion, and customer expansion across the full funnel
• Partner with Demand Generation to embed content into integrated campaigns and always-on programs
• Align content plans to GTM initiatives, campaign calendars, and portfolio priorities
• Ensure content is not a support function, but a core driver of the demand generation engine
• Lead and develop a team of content strategists and specialists across SEO/GEO, social, and editorial
• Oversee social, editorial, and PR execution to ensure alignment and performance
• Establish clear roles, workflows, and standards across the team
• Build a scalable, high-performing content engine that operates proactively, not reactively
• Personally contribute to high-impact content including campaigns, thought leadership, and conversion-focused assets
• Lead from the front, stepping into execution when needed to ensure quality, speed, and impact
• Guide the creation of campaign content, landing pages, nurture programs, and sales enablement materials
• Ensure all content is built to drive engagement, conversion, and revenue outcomes
• Work directly with Demand Generation Managers to drive pipeline across portfolios
• Ensure content supports conversion across lead → opportunity → closed-won
• Partner with Performance & Customer Marketing on always-on demand generation and customer marketing programs
• Support Lifecycle Marketing with content that drives engagement, retention, and expansion
• Own the end-to-end content strategy across all portfolios, aligned to demand generation, lifecycle marketing, and revenue goals
• Define how content supports the full funnel, from awareness to conversion to expansion
• Translate product positioning and GTM priorities into scalable content plans and campaign frameworks
• Establish content priorities, themes, and editorial direction based on business goals and performance data
• Ensure content is mapped to key audiences, personas, and stages of the buyer journey
• Create a repeatable content engine that supports campaigns, always-on programs, and lifecycle marketing
• Continuously refine strategy based on performance insights, pipeline impact, and evolving market needs
• Own organic growth strategy across SEO and generative search (GEO), driving visibility, intent capture, and inbound demand
• Manage and develop the SEO/GEO Manager to improve performance across traditional and AI-driven search
• Ensure all content is optimized for discoverability, ranking, and conversion
• Own editorial quality, voice, and messaging consistency across all content
• Ensure content is clear, compelling, and conversion-focused
• Guide the development of high-performing content across campaigns, website, and sales enablement
• Own social media and community strategy to drive distribution, engagement, and audience growth
• Ensure consistent brand presence and messaging across all channels
• Turn content into ongoing interaction with prospects and customers
• Manage and guide the PR firm to ensure alignment with positioning, messaging, and business priorities
• Drive awareness and credibility through coordinated PR efforts
• Ensure PR is integrated into campaigns and overall content strategy
• Partner with Product Marketing to translate positioning and messaging into market-ready content
• Work with Creative & Brand to ensure content is visually compelling and aligned to brand standards
• Collaborate with Marketing Intelligence to measure performance and continuously optimize
• Align closely with Demand Gen, Customer, Lifecycle, and Sales to ensure content is driving measurable outcomes

Benefits

• Robust healthcare options
• Flexible paid time off
• Up to 80 hours of paid sick/safe leave
• 11.5 days of fully paid holidays
• Paid parental leave
• Mental health support through an Employee Assistance Program
• Professional development reimbursement
• Employee Recognition & Rewards through Nectar

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed