Director, Content Marketing

Fastly•Quinte West, ON

18h•$166,360 - $234,000•Hybrid

About The Position

As the Director of Content Marketing, you will lead the team responsible for shaping and scaling Fastly’s content. Sitting within the Product Marketing organization, you will direct a high-performing team responsible for our entire global content portfolio, spanning corporate web properties, editorial channels, digital, campaigns, and high-impact thought leadership initiatives. Orchestrating this comprehensive engine, you will translate complex technologies into compelling stories that establish market authority, elevate our website experience, and fuel full-funnel demand generation to engage developers and enterprise executives throughout their entire buyer journey.

Requirements

10+ years of experience driving comprehensive content marketing programs (spanning thought leadership, web, and demand assets) for B2B technology, cloud, SaaS, or cybersecurity brands at scale.
A proven ability to interview deep technical experts, decipher complex infrastructure technology, and craft narratives that engage technical personas and business executives.
A proven track record of leveraging generative AI productivity tools responsibly, ensuring editorial integrity, protecting intellectual property, and keeping human creativity at the core of our messaging.
Experience working closely with creative and design teams, with a sharp eye for how visual layout and copy work together to improve readability and engagement.
Proven success in sourcing, briefing, and managing external technical writers and agencies to deliver multi-medium projects on time and within budget.
Bachelor’s degree in Journalism, Communications, Technical Marketing, Computer Science, or a related field, or equivalent practical experience.

Responsibilities

Lead and Mentor the Team: Directly manage a talented team of content creators and strategists, providing editorial vision and setting clear performance metrics across thought leadership initiatives, corporate web properties, editorial channels, and multi-channel marketing campaigns.
Own the Global Editorial Strategy: Architect and oversee Fastly’s holistic content strategy, collaborating deeply with Product Marketing, Digital, Field Marketing, and Brand to align content with launch cycles and corporate priorities.
Direct Web and Campaign Content: Oversee the messaging architecture and copy execution for key corporate website pages, targeted landing pages, and integrated marketing campaigns to maximize digital engagement.
Drive High-Impact Thought Leadership: Transform Fastly’s unique data insights, security research, and technical innovations into proprietary reports, whitepapers, and executive perspectives that capture industry attention.
Optimize Modern Content Operations: Responsibly integrate generative AI tools into the content workflow to accelerate research, optimize SEO/AEO/GEO variations, and scale content while establishing clear guardrails for accuracy, original thought, and brand voice.
Manage External Pipelines: Work alongside your team to scale content velocity by cultivating a highly vetted stable of external agencies, technical freelancers, and subject-matter experts.
Support Flagship Events: Partner with the events and executive teams to ensure the content engine for first-party flagship events deliverables, presentations, and keynotes are high-impact and on-narrative.