Director of Consumer Strategy

Quad•Minneapolis, MN

14h•Hybrid

About The Position

Betty is looking for a Director of Consumer Strategy who doesn’t just understand culture—but knows how to turn that understanding into ideas that shape it. This role is for a strategic thinker and doer who believes the most effective ideas today are built for how people actually connect, create, and engage—especially in social and modern channels. You know how to develop strategies that unlock bold, socially fluent creative that doesn’t just capture attention, but drives real impact for brands. You’ll play a key role in leading strategy for priority clients and new business, working closely with account and creative teams to shape work that is both culturally relevant and commercially effective. You’re not removed from the work—you’re in it—guiding briefs, sharpening insights, and helping ideas get better at every stage. You’ll also be a critical contributor in new business, helping craft clear, compelling strategic narratives that show how brands can win in a fast-moving, social-first landscape. Betty is a fully integrated agency within Quad, and this role partners across disciplines to deliver connected, modern solutions that drive growth.

Requirements

7+ years of strategy experience, ideally agency-side.
Proven record of award-winning, growth-driving work.
A strong, inspiring storyteller.
A generous collaborator and mentor.
Fluent in data and curious about AI and social

Responsibilities

Develop strategies grounded in how people actually engage today—across social platforms, communities, creators, and culture. Ensure briefs and outputs are designed to inspire work that is native to social and built to perform in-market.
Work side-by-side with creative teams to shape ideas from the start. Bring sharp insights, clear tensions, and strategic direction that lead to modern, participation-driven creative—not just traditional campaigns.
Lead strategy for key clients and new business opportunities. Stay close to the work—guiding thinking, elevating output, and ensuring strategies translate into ideas that move the needle.
Play a central role in pitches—helping develop and present strategic narratives that are clear, differentiated, and rooted in how brands grow in today’s landscape.
Leverage data, research, and cultural fluency to uncover insights that fuel ideas people care about—ideas designed to be engaged with, shared, and acted on.
Partner across creative, media, and Quad teams to ensure strategies are connected, actionable, and optimized for how ideas show up across channels.
Support and mentor junior strategists, helping elevate their thinking and craft while contributing to a collaborative, creatively ambitious strategy team.