VP, Consumer Strategy

Quad•Chicago, IL

15h•Onsite

About The Position

Betty is looking for a Vice President of Consumer Strategy who doesn’t just understand culture—but knows how to inspire ideas and work that shapes it. This role is for a strategic leader who believes the most powerful ideas today are born from how people connect, create, and engage in modern channels. They know how to inspire and shape modern, bold and social first ideas that don’t just get eyeballs but move the needle for brands. They work alongside clients, account and creative leadership to not just shape creative but identify growth opportunities for the brands they work with. As a senior leader, you’ll be an important and impactful voice within the strategy team and agency. You’ll play a critical role in defining how Betty shows up in the world: pushing beyond traditional thinking to create ideas people want to engage with, share, and participate in. You’ll also be a driving force in new business—bringing a clear, compelling point of view on how brands win in a social-first, modern, complex and fast-moving landscape. You know how to not only shape our strategy narrative but take the lead in creating and presenting compelling and holistic narratives that have a solid through line from start to finish. Betty is a fully integrated agency within Quad, and this role will collaborate across disciplines to deliver modern, connected solutions that drive real growth.

Requirements

10+ years of strategy experience, ideally agency-side.
Proven record of award-winning, growth-driving work.
A strong, inspiring storyteller.
A generous collaborator and mentor.
Fluent in data and curious about AI and social

Responsibilities

Lead the development of strategies rooted in how people actually engage today—social behaviors, platforms, creators, and culture. Ensure every brief and strategic output is designed to inspire ideas that are capable of breaking through in culture and move business.
Act as a true partner to creative teams—bringing sharp insights, provocative tensions, and clear direction that pushes teams toward unexpected, modern, and participation-driven ideas, not just campaigns.
Remain deeply involved in the work. Lead strategy for key clients and new business, setting the bar for what breakthrough, socially fluent strategy looks like.
Champion the evolution of Betty’s strategy discipline—embedding social-first thinking, modern cultural insight, and emerging platform behaviors into how we work.
Drive strategy for new business opportunities, bringing bold, differentiated thinking that demonstrates how Betty helps brands win in a social-first world.
Leverage Betty’s proprietary data stack alongside cultural fluency to uncover insights that fuel ideas people actually care about, engage with, and share.
Partner across creative, media, and integrated Quad teams to ensure strategies translate into connected, channel-appropriate ideas that maximize impact.
Build and mentor a team of strategists who are curious, culturally plugged in, and creatively ambitious. Foster an environment where strategy doesn’t just inform—but inspires and elevates the work.
Serve as a key voice in shaping Betty’s future—helping define how we show up as a modern, culturally relevant, and creatively driven agency.