Director of Community Relations

Kensington Senior Living•White Plains, NY

About The Position

The Kensington White Plains is seeking an experienced, energetic, and relationship-driven Director of Community Relations to join its Sales & Marketing leadership team. This role leads sales initiatives, cultivates referral partnerships, oversees prospect engagement, and develops strategies to support occupancy, revenue, and community growth. The Director works closely with the Executive Director and community leadership, balancing strategic sales leadership with hands-on relationship building and support for families navigating senior living. The role is responsible for sales strategy and occupancy growth; community outreach and referral development; marketing, events, and strategic planning; and collaboration and guidance for team members involved in the sales process. The Director conducts tours, guides prospects through admission and move-in, maintains sales records and forecasts, builds relationships with healthcare and community referral partners, represents the community at events, assesses the competitive market, and coordinates with operations to ensure a smooth experience for incoming residents and families. The position calls for at least five years of relevant leadership experience, demonstrated sales and business-development results, strong knowledge of relationship management and outreach, and a genuine interest in serving seniors and their families. The schedule may include occasional evenings, weekends, and holidays, and reliable transportation is needed for local outreach and networking.

Requirements

At least five years of relevant leadership experience, preferably in senior living, assisted living, healthcare, hospitality, or a related service-driven environment.
Demonstrated success in sales leadership, business development, relationship management, and achieving measurable performance goals.
Strong understanding of the senior living marketplace, referral development, and the needs of older adults and their families.
Ability to build professional relationships and develop effective community outreach strategies.
Exceptional verbal, written, interpersonal, and presentation skills.
Strong organizational, analytical, and time-management skills, including the ability to manage multiple priorities.
Experience analyzing sales metrics, occupancy trends, budgets, and conversion performance.
Proficiency in Microsoft Office, CRM platforms, and property management systems.
Proactive, self-motivated leadership style and ability to work independently while collaborating across departments.
Warm, energetic, and professional demeanor and a genuine passion for seniors and their families.
Ability to maintain a flexible schedule, including occasional evenings, weekends, and holidays.
Reliable transportation for local outreach and professional networking activities.

Nice To Haves

Experience in senior living sales, particularly in assisted living or memory care, is strongly preferred.

Responsibilities

Lead and execute sales strategies to achieve or exceed budgeted occupancy, move-in, revenue, and conversion goals.
Conduct personalized community tours, assess prospective residents’ needs, and guide qualified prospects through sales, admission, and move-in.
Maintain an active sales pipeline through prospect engagement, timely follow-up, and relationship development.
Monitor sales performance, occupancy trends, conversion rates, and revenue goals; identify improvement opportunities and implement action plans.
Maintain timely and accurate sales documentation, lead activity, occupancy forecasts, suite inventory, and resident information in property management and CRM systems.
Build and maintain relationships with hospitals, rehabilitation centers, physicians, social workers, healthcare professionals, and other community referral partners.
Develop and execute outreach plans to generate qualified leads and increase awareness of The Kensington White Plains.
Represent the community at professional networking events, community functions, health fairs, and local organizations.
Maintain a referral source database, track outreach activity, evaluate referral relationships, and coordinate follow-up with referral partners.
Educate healthcare and community partners about Kensington’s services, care capabilities, and resident experience.
Develop and support quarterly sales, marketing, and community outreach plans aligned with occupancy and revenue objectives.
Plan and execute open houses, networking opportunities, educational programs, and special events for prospective residents and referral partners.
Conduct competitive market analyses covering pricing, services, amenities, occupancy trends, and community positioning.
Identify ways to strengthen market presence, differentiate services, and respond to changing consumer needs.
Partner with community leadership on marketing initiatives, public relations, and strategic recommendations for growth.
Collaborate with the Executive Director, Sales & Marketing team, and department leaders on sales, admissions, and resident transitions.
Provide guidance, coaching, and support to team members involved in sales, promoting accountability and exceptional customer service.
Assist with recruitment, onboarding, training, and performance development of Sales & Marketing team members as needed.
Set clear expectations, monitor progress toward goals, and promote a collaborative, results-oriented team environment.
Ensure effective communication between sales and operations to support incoming residents and families.
Maintain a flexible schedule, including occasional evenings, weekends, and holidays, and use reliable transportation for local outreach and networking.