Director of Community Relations

HallKeen Assisted Living Communities•Watertown, MA

11d

About The Position

The Director of Community Relations is responsible for generating and managing leads through closing, growing occupancy and revenue through high-integrity practices, developing and implementing sales and marketing plans, meeting or exceeding performance metrics and community goals, and setting a positive tone for the community environment. The role reports to the Executive Director and is classified as exempt. The position executes sales strategies and outreach, coordinates marketing events, tracks sales activity and prospect information, supports move-ins and related documentation, analyzes market and competitive conditions, and maintains regulatory compliance and confidentiality. The Director works closely with community leadership and teams to ensure effective sales operations and a positive experience for prospective and current residents.

Requirements

Bachelor’s degree in business administration, healthcare administration, or a related subject.
Five to seven years of related business experience in skilled, assisted living, or retirement living facility or community management.
Successful history of building sales and meeting financial goals.
Three to five years of operations management experience with demonstrated success meeting financial goals in retirement living, assisted living, long-term care, hospitality, or a related field.
Demonstrated success operating or maintaining a quality, customer-service workforce.
Experience recruiting and training others.
Understanding of facilities management.
Solid performance management skills, including communicating expectations, documenting performance conversations, coaching, documenting performance issues, and completing company-guided performance management expectations.
Basic computer systems knowledge, particularly Microsoft Excel and Word.
Assisted living administrator license in states where one is required.
Valid driver’s license.
Completion of a criminal background check for unlicensed employees in compliance with state regulation.
Medical certification from a licensed healthcare provider confirming freedom from communicable disease, including TB, at hire and annually thereafter.
Ability to work nontraditional hours as needed.
Ability to participate in outside networking events in the surrounding community.

Responsibilities

Execute strategic plans and meet individual weekly, monthly, quarterly, and yearly goals for sales activities, sales metrics, new move-ins, occupancy, and revenue growth.
Follow up with inquiries in a timely manner using purposeful strategies to generate move-ins.
Plan and conduct weekly outreach appointments with potential referral sources, and develop and maintain favorable relationships with them.
Meet or exceed sales activity and new move-in metrics for quality and quantity.
Coordinate monthly marketing events with the community team to generate leads, professional attendance, community interest, and public relations opportunities.
Track and document sales activities using community software and keep the database current.
Participate in quarterly sales and marketing action plans, semi-annual competitive analyses, weekly sales dashboard reports, advertising strategy, and public relations efforts.
Process initial LIHTC certifications for new residents, recertifications for existing residents, and eligible internal transitions at Tax Credit Communities.
Follow applicable company, state, federal, compliance, and regulatory guidelines.
Provide regular updates on prospects and daily updates on sales and community first impressions.
Work with the Executive Director and Resident Care Director throughout assessment and move-in to maintain company move-in guidelines.
Prepare and distribute required move-in paperwork.
Analyze the market area and monitor competition, construction, pricing, amenities, incentives, trends, and compliance changes.
Protect the confidentiality of resident, prospect, and community business.
Develop quarterly marketing plans covering monthly goals, outreach, events, advertising, direct mail, website updates, and biannual competitive surveys.
Work with the Executive Director and Maintenance Team to ensure tour routes, building exteriors, model apartments, and open apartments meet expectations.
Use company tools and resources to perform the role and attend required in-services.
Perform other tasks and assignments given by the Executive Director.
Adhere to company policies and procedures related to sales, marketing, safety, operations, and human resources.
Report on-the-job injuries to a supervisor before the end of the day on which they occur.
Establish constructive working relationships with coworkers, residents and families, and visitors; maintain confidentiality; and promote the community positively.
Set realistic, specific goals and identify the tasks and deliverables needed to achieve them.
Build productive working relationships with team members, residents and families, corporate, regional, and divisional resources, and the wider community.
Help build team morale and commitment to goals and objectives.
Work nontraditional hours as needed and participate in outside networking events with community referral sources.
Meet the role’s physical demands, including moving at least 20 pounds without assistance, bending, reaching, working in small areas, and pushing or pulling equipment and furnishings.