Directeur.trice des communications – Amériques (Tournées et corporatif) | Director of Communications – Americas (Touring & Corporate)

Cirque du Soleil Entertainment Group•Montreal, QC

31d•Hybrid

About The Position

The Director of Communications – North America (Touring & Corporate) is responsible for driving demand, shaping reputation, and ensuring cultural relevance for Cirque du Soleil across touring markets and corporate narratives in Canada and the Americas. This role elevates communications into a strategic growth engine, integrating PR, corporate narrative, and public affairs to build anticipation, unlock market opportunities, and support commercial performance across all touring shows. Based in Montreal, this role acts as the central communications and public affairs lead, ensuring alignment between show storytelling, corporate positioning, and cross-functional execution.

Requirements

10+ years in communications/PR with multi-market leadership experience
Proven ability to operate communications as a growth and demand lever
Strong experience across corporate communications, PR, and public affairs
Experience working with government or public sector stakeholders
Deep media relationships across Canada and the United States
Experience leading distributed teams and agency ecosystems
Ability to operate in a matrixed, cross-functional environment
Fluent in both English and French (mandatory)

Nice To Haves

Experience in entertainment, touring productions, live events, or premium brands
Strong understanding of how communications integrates with marketing, CRM, and revenue generation

Responsibilities

Lead and oversee a North America communications strategy spanning touring shows, corporate narrative, and public affairs
Define a clear corporate narrative and executive positioning
Embed communications within the end-to-end demand engine (onsale – launch – sustain)
Integrate public affairs into market entry and growth strategies
Lead communications strategy in support of sponsorships and business development, including building relationships with key stakeholders, and developing joint communication plans with partners
Own communications strategy and performance across all Americas touring productions
Ensure each show delivers: Clear, differentiated narrative, Strong local relevance, Full lifecycle comms (pre-onsale – launch – sustain)
Implement standards, playbooks, and governance
Lead corporate communications from HQ, ensuring a strong and consistent masterbrand narrative
Lead crisis communications and issues management, including response strategy, and activation of cross-functional operations to protect the company’s reputation
Drive visibility for: Company strategy and transformation, Executive leadership, Innovation, partnerships, and cultural impact
Ensure alignment between corporate and show-level storytelling
Act as a key spokesperson when required
Leverage public affairs as a strategic growth enabler by building relationships with: Government and public sector stakeholders, Tourism boards, city partners, and cultural institutions
Unlock opportunities to: Support market entry for touring shows, Facilitate partnerships and local integration, Strengthen Cirque du Soleil’s institutional influence
Coordinate closely with internal stakeholders to align on regulatory, reputational, and market access considerations
Own coordination across non-marketing functions to ensure aligned execution and messaging, including: Legal, HR (incl. talent mobility, immigration), Sustainability, Operations, Sponsorship & partnerships
Act as the central orchestrator ensuring communications supports and amplifies business decisions
Ensure consistency between internal decisions, external messaging, and market execution
Position Cirque du Soleil as a culturally relevant, premium brand
Build relationships with Tier 1 media, creators, and influencers across Canada and the U.S.
Activate cultural moments and partnerships tied to touring markets
Define and manage the agency ecosystem
Set KPIs tied to business impact (demand, awareness, launch momentum)
Partner with marketing and analytics to link comms to revenue outcomes