Vice-président(e), Marketing – Spectacles internationaux et Amériques (tournées et résidences) | Vice President Marketing – International & Americas Shows (Touring & Resident)

Cirque du Soleil Entertainment Group•Montreal, QC

11d•Hybrid

About The Position

The VP Marketing is responsible for generating profitable demand for Cirque du Soleil ’s shows worldwide and owns the revenue outcome of show marketing across touring and resident productions in international markets and the Americas. This role turns show marketing into a disciplined commercial engine, integrating brand, paid media, CRM, pricing, and ticketing into a single go-to-market system that delivers attendance, yield, and revenue against plan, show by show and market by market. Leading three regional marketing directors, this role sets the global standard for how Cirque brings shows to market, allocates media investment across the portfolio, and holds each region accountable to a show-level revenue plan across multiple time zones, languages, and commercial models.

Requirements

12+ years in marketing leadership with multi-market, international experience, including direct ownership of a revenue number
Proven ability to run marketing as a commercial engine tied to sales, yield, and profitability outcomes
Experience in live entertainment, sport, attractions, hospitality, or another perishable-inventory business
Track record leading leaders: managing directors and distributed, multi-time-zone in-house teams, including teams embedded with touring operations
Deep command of paid media strategy and budget allocation at scale, with rigorous performance measurement
Strong working knowledge of CRM, pricing, and ticketing systems, and the ability to make decisions with imperfect data while improving how it is measured
Proven track record appointing, contracting, and governing agencies across multiple markets
Fluency in both craft and commerce: able to judge creative work and interrogate a pacing curve or media mix model in the same meeting
Executive presence with C-suite, board, and major partners
Ability to operate in a matrixed, cross-functional environment with a North America -based headquarters
Fluent in English (mandatory); willingness to travel frequently across international and Americas markets

Nice To Haves

Additional language(s) relevant to key markets (e.g. French, Spanish, German, Arabic, Japanese, Mandarin)
Experience marketing both touring productions and long-run resident shows
Experience with tourism, travel trade, promoter, and distribution partnerships as demand channels
Experience building or rebuilding a marketing organization under commercial pressure

Responsibilities

Lead and oversee a global show marketing strategy spanning international markets, Americas touring productions, and Americas resident shows
Own the end-to-end demand engine (onsale launch sustain) for every show, with one demand and revenue plan per show owned by a named director
Set market entry and market prioritisation logic for new territories, tours, and residencies in partnership with touring and commercial planning
Lead marketing strategy in support of sponsorship, distribution, and business development, including joint go-to-market plans with partners
Carry full accountability for ticket revenue, attendance, and marketing efficiency across the portfolio in remit
Run a weekly pacing and yield rhythm that identifies softness early enough to intervene during a run, not after it
Partner with Growth & CRM on pricing architecture, yield strategy, discount governance, and promotional guardrails
Partner with Ticketing Operations on inventory, distribution, channel mix, and build standards
Ensure all performance claims trace to source data with consistent definitions across regions
Own global media strategy and the allocation of media investment across regions, shows, and lifecycle stages
Set measurement standards linking media, CRM, and earned activity to ticket sales and yield
Define and manage the international and Americas agency ecosystem, setting selection criteria, performance standards, and review cadence
Approve and sign off on agency appointments, scopes, and budgets proposed by the regional marketing directors
Ensure every show goes to market with a clear, differentiated proposition that is locally and culturally relevant per market and language
Apply brand strategy and guardrails set by VP Brand, holding regional work to premium creative standards
Work with Communications on earned media and show social channels as integrated demand levers within the show marketing mix
Activate creator, influencer, and cultural partnerships that build relevance with new audiences without discount-led demand
Embed CRM and lifecycle marketing into every show plan to grow repeat attendance, lifetime value, and owned audience share
Reduce dependency on paid acquisition by growing addressable, consented audiences in each market
Align show marketing with guest experience and ancillary revenue objectives, including merchandise and premium offers
Act as the central marketing counterpart for touring operations, casting and production, finance, legal, and HQ functions on show and market decisions
Ensure consistency between commercial decisions, market execution, and external messaging, acting as the two-way bridge between markets and HQ
Represent the portfolio ’s demand and revenue picture to the CMO, executive team, and board
Lead and develop three regional marketing directors and their teams across multiple markets, time zones, and languages
Build a consistent operating model, capability plan, and career path across regions, including onboarding for new tours and openings
Set KPIs and scorecards tied to business impact (revenue, attendance, paid mix, marketing efficiency, CRM contribution, launch momentum)
Hold demanding standards while giving teams the clarity, tools, and support to meet them