Director of Club Fitting & Sales

Urban Golf Performance•Irvine, CA

2d•$100,000 - $200,000•Hybrid

About The Position

Urban Golf Performance (UGP) is building the highest-end, most integrated golf performance company in the world. We combine coaching, fitness, recovery, and club fitting under one roof to train everyday golfers like Tour-level athletes. With multiple locations and aggressive expansion plans, we are scaling quickly and looking for leaders who want to help build something meaningful. This is not a maintenance role — this is a build and scale role. We are looking for a Director of Club Fitting & Sales to build, lead, and scale our entire club fitting and club sales division. This person will be responsible for building a world-class fitting and sales system, driving $750K–$1M+ in club revenue per location, training and developing our team to confidently sell premium equipment, and creating structure, consistency, and accountability across all locations. You will play a major role in shaping how UGP sells, delivers, and scales one of the most important revenue streams in the business.

Requirements

Proven experience in club fitting, golf equipment, or related industry
Strong background in sales and revenue generation
Experience building and scaling systems (not just maintaining them)
Experience managing and developing a team
Combination of golf industry knowledge and high-level sales leadership
Systems thinker who can turn chaos into structure
Strong communicator who can train and influence others
Competitive, driven, and comfortable being held accountable to numbers
Has built or significantly improved a system before
Has managed people and driven performance
Comfortable operating in a fast-paced, high-growth environment
In-person presence required (no fully remote candidates)

Responsibilities

Develop and implement a clear, repeatable fitting system across all locations
Drive club sales performance across all departments (coaching, fitting, etc.)
Establish best practices for fitting flow and experience, product recommendations, and pricing and packaging strategy
Ensure every location is positioned to hit $750K–$1M+ in club revenue annually
Build a club sales playbook that integrates into the UGP client journey
Train coaches and fitters on how to present equipment confidently, connect performance to product, and close club sales naturally within sessions
Eventually expand into broader sales training across departments
Recruit, hire, and develop dedicated club fitters at each location
Oversee performance and accountability of all fitters
Elevate the sales capability of every coach on staff
Set clear expectations, KPIs, and performance standards
Own and maintain demo matrices across all locations, ensuring setups are simple, organized, and easy for coaches to use
Continuously optimize equipment offerings based on performance and demand
Work directly with the build shop to ensure efficient turnaround times and high-quality builds
Provide feedback and direction on systems and processes to the build shop
Maintain authority to improve or restructure operations if needed
Build and manage relationships with key OEMs (Titleist, TaylorMade, Callaway, Ping, etc.)
Ensure UGP is positioned as a premium partner within the industry
Align product availability with business needs