Director of Business Development - Publishers

Doceree•Short Hills, NJ

3d•Hybrid

About The Position

The client is seeking a commercially driven Director of Business Development to expand publisher partnerships, drive monetization opportunities, and grow revenue through programmatic advertising, AI-powered publisher solutions, and strategic business development.

Requirements

7+ years of experience in business development, publisher partnerships, or enterprise sales.
Strong background in supply-side advertising technology (SSP), publisher monetization, or open-web programmatic advertising.
Experience selling monetization solutions, AI publisher products, or audience engagement solutions.
Proven experience selling to enterprise publishers and navigating complex organizations.
Strong understanding of publisher business models, supply-side challenges, and revenue generation.
Experience negotiating commercial agreements, revenue-sharing structures, and strategic partnerships.
Demonstrated success exceeding revenue targets and closing new business.
Established publisher relationships and strong executive-level communication skills.
Ability to independently manage a pipeline, prospect new business, and grow existing accounts.
Strong relationship-building, consultative selling, and problem-solving skills.
Must be authorized to work in the U.S. This position is not eligible for sponsorship.

Nice To Haves

Experience selling to healthcare publishers or healthcare-focused media organizations.
Knowledge of HIPAA and healthcare advertising regulations.
Experience with AI-powered publisher solutions, content monetization, or traffic recovery.
Background at leading SSP, ad tech, or publisher monetization platforms.
Experience with niche or specialized publisher audiences.
Familiarity with CRM platforms, LinkedIn Sales Navigator, and ZoomInfo.

Responsibilities

Drive new business development and expand existing publisher relationships (50% hunter / 50% farmer).
Prospect and build partnerships with healthcare publishers ranging from enterprise organizations to niche publications.
Sell publisher monetization, programmatic advertising, AI solutions, and audience engagement products.
Identify publisher supply opportunities that align with advertiser demand and campaign requirements.
Manage the full sales cycle, including prospecting, presentations, negotiations, closing, and onboarding.
Negotiate complex commercial agreements, including revenue-sharing models and guarantees.
Upsell existing publisher accounts and identify new revenue opportunities.
Build relationships with senior executives and key decision-makers.
Collaborate with internal sales, product, and operations teams to support publisher integrations.
Maintain accurate pipeline reporting and CRM activity.