Director of Brand + Media

WarriorBabe

6h • $150,000 - $225,000

About The Position

WarriorBabe is building the mass consumer brand for women in midlife strength and nutrition on four unapologetic angles: F fad diets. F cardio. Eat more carbs. Strong is the new sexy. The market is handing us the moment. GLP-1s are pushing protein and muscle preservation into the mainstream, and strength training is going mass market. Our job is to own that wave with maximum consumption: long-form YouTube built around one connected story, an affiliate army at the edge, and a real community layer holding it all together. We show up everywhere our audience already is, TikTok, Instagram, YouTube, podcasts, and beyond. We're hiring the person who owns all of it: the brand, the media machine, the community, and the affiliate engine that turns belief into sales. What success looks like: an audience-and-community machine that generates 100–200 new VIP clients a day from organic, and can sell out a 50,000-unit product drop in a single day, because the brand asked, not because an ad ran.

Requirements

• Brand-and-community builder with commerce receipts.
• Experience building a brand audience with proven results (e.g., taken a consumer brand or creator network to 1M+ engaged followers or 30M+ monthly views).
• Experience building real community and ambassador programs (thousands of people actively promoting a brand).
• Experience owning a commerce number (TikTok Shop, affiliate revenue, launch/drop revenue, or community-driven sales).
• Conviction in long-form content, understanding YouTube as a trust engine, connected storylines, and watch-time economics.
• Experience managing multiple faces/talent simultaneously.
• Builder energy: comfortable building the machine while running it (hiring, systems, cadence) without a mature organization.
• Preference for female talent who have lived the demo or built for it.

Nice To Haves

• Not a paid-media direct-response operator.
• Not an agency brand strategist.
• Track record is not single-platform, single-format, or single-face.
• Not looking for a playbook to execute rather than one to write.

Responsibilities

• Brand architecture. Decide what lives under the WarriorBabe master brand versus personal brands, and how every channel ties into one connected universe instead of disconnected accounts.
• The talent system. Own both internal brand voices and external ambassadors, and the pipeline that moves people between them.
• Long-form content strategy. Develop WarriorBabe YouTube as the flagship with a connected-story slate, series architecture, and spin-off shows. Strategically rename and reposition the podcast.
• The affiliate army. Design and launch a TikTok Shop affiliate program with recruitment, activation, and leaderboard mechanics.
• The drop machine. Build and prove a repeatable playbook for hyped product drops, focusing on reverse-engineering from affiliates, activation rate, units, and owned-audience conversion.
• Community building. Design and pilot a named community program, pop-up events, and a city-ambassador model.
• Department leadership. Build the organization from the ground up, including hiring a Brand Voice Lead, an Organic Lead, a Studio Lead, an Affiliate & Commerce Lead, and a Community & Events Lead, plus a shared production bench.

Benefits

• Base salary: $150,000–$225,000, depending on experience.
• Performance compensation: quarterly bonuses tied to locked KPIs (consumption, affiliate activation, drop performance, organic VIP clients).
• Potential for all-in earnings of $340,000+ for the best-in-world candidate.
• Flexible structure built around the right person.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed