Director of Brand Marketing
About The Position
Master Trades Group is a private-equity-backed residential services platform operating 12+ leading Plumbing, HVAC, and Electrical brands across the Mid-Atlantic and Southeast. Our companies are trusted local providers with deep community roots, united by a shared mission: delivering same-day, expert service with professionalism, integrity, and care. As we continue to scale, we are investing in brand as a core growth lever. We are seeking a Director of Brand Marketing to build and lead a modern, multi-brand strategy that strengthens market differentiation, drives customer preference, and supports long-term value creation. This is a hands-on leadership role for a strategic builder—someone who can translate enterprise vision into localized execution while delivering measurable business impact.
Requirements
- 8–12+ years of brand leadership experience, ideally in multi-location, franchise, retail, or service-based environments.
- Demonstrated success building brand systems across diverse geographic markets.
- Experience integrating brand strategy with data-driven performance outcomes.
- Strong analytical orientation with understanding of CAC, LTV, and growth economics.
- Ability to influence cross-functional stakeholders—from field leadership to executive teams.
- Bachelor’s degree required
Nice To Haves
- MBA or advanced marketing training preferred.
- Enjoy building structure and clarity in fast-scaling, private-equity-backed environments.
- Balance creativity with accountability and measurable results.
- Can think strategically while remaining close to execution.
- Want to shape how trusted local brands evolve into a powerful regional platform.
Responsibilities
- Define and steward a scalable brand architecture across a portfolio of local operating companies.
- Develop differentiated positioning and messaging that stands apart in highly competitive, service-driven markets.
- Lead annual brand planning aligned to revenue growth, customer acquisition efficiency, and long-term equity development.
- Translate enterprise strategy into locally relevant campaigns that resonate within each community.
- Partner with Branch Managers and regional leaders to ensure consistent, high-quality brand execution in-market.
- Enable local teams with tools, training, and creative assets that elevate the customer experience.
- Guide brand-focused media strategy across broadcast, OTT, radio, outdoor, sponsorships, and emerging channels.
- Collaborate with agency partners to implement testing frameworks and media mix modeling to optimize spend.
- Ensure brand investment drives measurable outcomes including awareness, branded demand, and share of voice.
- Lead development of compelling creative that builds trust, emotional connection, and brand recognition.
- Establish scalable creative systems and asset libraries to support multiple brands and markets efficiently.
- Manage internal and external creative resources to deliver quality work with speed and consistency.
- Work closely with performance marketing, CRM, operations, and call center teams to align brand and demand generation.
- Support recruiting and employer branding initiatives to help attract skilled trades talent.
- Present brand strategy and performance insights to executive leadership and private equity stakeholders.
Benefits
- Medical, Dental, Vision
- 401(k) with company match
- PTO and paid holidays
- Company-paid life insurance, disability coverage, and EAP
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
