Director of Brand Marketing

Gantri • San Francisco, CA

8d

About The Position

Gantri is building the digital manufacturer for design. We combine software, advanced materials, and local digital factories to produce high-design lighting and furniture on demand. Our mission is to unlock creativity at scale while building a cleaner, more responsive manufacturing system. We are moving from a design-led DTC brand into a broader platform serving designers, brands, and the architecture & interiors community.

We are hiring a Director of Brand Marketing to define and scale Gantri’s brand as we expand across DTC and B2B. You will shape how Gantri shows up culturally, commercially, and strategically — translating our digital manufacturing thesis into a design-forward, premium, innovation-led brand.

This role collaborates deeply with Creative, Sales, Growth Marketing, and Product. You will sit at the center of narrative, ensuring brand clarity and consistency as the company scales. This role reports directly to the CEO.

Requirements

• 8–12+ years in brand marketing during rapid growth
• Experience at a high-growth, design-forward fashion, beauty, or lifestyle brand
• Proven track record scaling brand during periods of rapid growth
• Experience working across DTC and wholesale/trade environments preferred
• Exceptional taste and strong point of view
• Strategic clarity — can define positioning, not just execute campaigns
• Ability to translate innovation into desire
• Strong operator who can ship quickly
• Deep understanding of cultural timing and brand momentum
• Comfortable in a founder-led, fast-moving environment
• Experience working with physical products

Nice To Haves

• Experience working across DTC and wholesale/trade environments preferred

Responsibilities

• Brand positioning & narrative clarity
• Evolve Gantri’s brand positioning as we scale Gantri Made
• Clarify messaging across:
• DTC design customers
• Trade / specifiers
• Brand partners
• Translate complex technology into emotionally resonant storytelling
• Build a clear messaging hierarchy and brand playbook
• Integrated launch strategy
• Lead brand strategy for product launches and platform initiatives
• Partner with Product and Creative to shape go-to-market narratives
• Ensure every launch feels intentional, premium, and culturally relevant
• Build repeatable launch frameworks (drop mentality, fashion calendar discipline)
• Cultural relevance & community
• Develop partnerships with designers, tastemakers, and collaborators
• Shape Gantri’s presence at trade shows, design fairs, and key events
• Elevate Gantri’s brand perception in the architecture & interiors community
• Drive PR strategy and thought leadership
• Brand × Growth alignment
• Partner closely with Growth Marketing to ensure brand and performance reinforce each other
• Improve top-of-funnel awareness and brand search
• Define brand KPIs and measure long-term brand equity
• Cross-functional collaboration
• Work tightly with:
• Creative (visual expression)
• Sales (trade narrative, decks, positioning tools)
• Product (roadmap storytelling)
• Growth (campaign execution)
• Ensure brand consistency across website, sales materials, retail, and partnerships

Benefits

• Competitive salary and equity
• Medical, dental and vision insurance
• 401k
• Paid vacation days and paid holidays
• Access to 3D printers for your personal projects
• Monthly team lunches
• And much more

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed