Director of Brand Content Strategy

Life is Good • Boston, MA

1d • Hybrid

About The Position

Life is Good is seeking a strategic content leader who can connect the dots between their mission, message, and movement. This role is about building and shaping the brand's content strategy to make optimism impossible to ignore. The purpose of this job is to build a content engine that aligns with Life is Good's powerful story and mission to Spread the Power of Optimism. The Director will connect this mission to every customer channel, transforming creative assets and social moments into a coherent, always-on narrative that drives brand awareness and positive impact, establishing a cohesive and galvanizing brand voice.

Requirements

• 8 or more years of measurable success in a strategic marketing content role.
• Experience leading a team.
• Experience delivering results and elevating a recognized lifestyle brand.
• Skilled and comfortable working independently and as part of a team.
• Understanding of the Life is Good mission and its impact on storytelling.
• Ability to articulate the impact of the mission and the Life is Good Superpowers.

Nice To Haves

• Experience in the apparel industry.
• Familiarity with market-based compensation strategies and salary calculators (Salary.com, PayScale).

Responsibilities

• Own the brand content calendar, ensuring strategic reasons for content distribution across social, email, site, and beyond.
• Translate the Life is Good brand narrative into channel-specific content stories that drive awareness and consideration for eCommerce and wholesale audiences, with a focus on social channels in the first year.
• Partner with the Brand Creative team to ensure content distribution is considered from the start of campaign and asset planning.
• Direct the social and community team to deliver on-brief, on-brand work that scales output without sacrificing quality.
• Set the standard for great content across various platforms and elevate the team.
• Use data and audience signals to make smarter content decisions, analyzing what's working and why.
• Continuously seek opportunities to use data to eliminate low-value work and reinvest time into creative problem-solving, innovation, and business impact.
• Lead a team of social media strategists, creators, and influencer/ambassador management, fostering trust and shared ownership.
• Lead with strategy while staying close to the work, understanding the difference between inspiring content and filler content.
• Demonstrate nimbleness and steadiness when priorities shift, protecting key objectives while remaining flexible.
• Bring optimism and clarity to difficult decisions, ensuring conversations leave people feeling more focused.
• Understand and articulate the impact of the Life is Good mission and Superpowers.
• Give and receive feedback thoughtfully and constructively.
• Have a positive impact on those around you.
• Be involved in growing the social mission through the Playmaker Project.

Benefits

• Medical
• Dental
• Vision
• Flexible Spending Accounts
• Transit or Parking Reimbursement Accounts
• Life
• AD&D
• Short and Long-Term Disability
• 401(k) with a match
• Paid time off
• 10 paid holidays
• Good Vibes Time (paid volunteer time)
• Family Time

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed